show episodes
 
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
 
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show series
 
Building credibility to become a sought-after content creator and brand influencer takes time and effort. Co-founder of MomSays and content creator, Vije Vijendranath, who is known as VijeV, shares how his content creation journey evolved from a side hustle to a sustainable business. We discuss what aspiring content creators and influencers should …
 
Whether you are creating ads, campaigns that transform our culture or events, understanding the art of creating memorable experiences sets you apart. The Founder and CEO of BrainFarm, Dean Carlson, conceptualised and created experiences that saw Sir Richard Branson, Malcolm Gladwell, and others become speakers at the summits he organised. He talks …
 
The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning. The co-founder and Group Chief Creative Officer of Joe Public, Pepe Marais, tells us how purpose led to the growth of their business and his personal growth. We talk about how focusing on purpose contributed to the growt…
 
Creating memorable advertising that sticks leads to brand growth, increased client ROI and agency growth. Founder and MD of Halo, Dean Oelschig tells us how they managed to help grow some of their clients through their advertising and creative work. One of their clients, Pineapple Insurance, first caught our attention on social media where it was t…
 
Teams that create the most compelling work and win customers tend to be part of businesses that constantly rethink their systems and engagement. Co-Founder and Director of BetterWork, Palesa Sibeko tells us how they help creative teams, businesses, and organisations to reimagine how they work. Palesa and the BetterWork team encourage organisations …
 
Design thinking as a collaborative approach to solving business problems has led to better brand strategy, effective digital marketing and improved brand communication. Strategy Director at Rogerwilco, Craig Hannabus, was one of the early adopters of design thinking and often uses the discipline to help brands rethink their strategy. We discuss the…
 
Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin joins us to share some of his latest thinking. His global bestselling books include Purple Cow, Linchpin, The Dip, All Marketers are Liars and others. We talk about growing your community and some insights on what makes the most effecti…
 
Content creators, brands and agencies are constantly looking for the most relevant information around collaborating with some of the world’s leading digital platforms. In this episode, we kick off our series of conversations with digital platforms that form part of most brand and content strategies. Google’s Head of B2B Marketing in Sub-Saharan Afr…
 
Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster. The Founder of Ndlovukazi Concepts, content creator, and seasoned producer, Nonhlanhla Dlamini shares how she remains relevant while creating and adapting TV content. She had pivotal director and producer roles in many popular South …
 
Communicating during a brand crisis requires a thought-out strategy with key messaging that goes beyond a scripted PR message. Communications specialist and CEO of Decode Communications, Lorato Tshenkeng joins us to talk about some strategies to avoid and plan for a communications crisis. They have worked with some leading brands including Nissan, …
 
Content creators bring their unique and authentic essence to brand messaging in a way that wins over audiences. Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank and others trust Donovan Goliath with their branded content. He talks about how these c…
 
Advertising and marketing often don’t match what customers experience when interacting with brand teams on the ground. In this episode, Head of Group Digital Communications at Sasol, MJ Khan talks about how they ensure a seamless customer experience across their audiences. As a seasoned industry thought leader, MJ Khan has experience in both brands…
 
Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive of the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences. As a neighbourhood,…
 
Some brands create advertising that resonates, wins share of wallet and hearts, while others fall flat and lose their popularity. Sechaba Khoaele, the Executive Creative Director of Six Fingaz shares some insights about why this is. They have worked many leading brands including the Independent Electoral Commission (IEC), Kaya FM, Philips, BP and m…
 
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work. As a podcaster, influencer and founder of Chica Travel…
 
Creating viral brand content has many advantages, including winning customers, generating sales and being part of real human conversations. Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years We talk about the thinking behind some of their lates…
 
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. Hosted and conceptualised by Mongezi Mtati, the podcast shares insights, analysis, trends and strategic intelligence. Audio editing and production by: Maishe Rakgoale Signup for our …
 
Leadership in the creative industry can contribute to the kind of society we want to build and to influence brands positively. In this episode of The Lead Creative, we are joined by Abey Mokgwatsane, the Managing Executive of Brand, Communications, and Sponsorships at Vodacom.He was previously the CEO of Ogilvy and the CEO of a global brand experie…
 
The creative industry is filled with massive global players, where only a few small agency teams tend to breakthrough. In this episode of The Lead Creative we are joined by the co-founder and Chief Creative Officer (CCO) of Think Creative Africa, Nkgabiseng Motau to talk about the role of leadership and collaboration in building a remarkable agency…
 
Traditional broadcast platforms such as TV and radio continue to be important for content consumption and advertising. In this episode we are joined by Melissa Attree, who is a Marketing and Digital Communications specialist to make sense of how advertising will remain relevant in the advent of on-demand content. The growth of on-demand content and…
 
Creating brand stories and content that resonates requires many different perspectives, where harnessing a creative process can lead to concepts win minds and hearts. In this episode of The Lead Creative podcast, we are joined by the former Editor of Destiny Man, a seasoned content creator, strategist, keynote speaker, Kojo Baffoe. Kojo was also th…
 
Diversity, ownership, and transformation in the creative industry can have a positive impact on brand communication and advertising. Veli Ngubane, founding Partner and Chief Creative Officer at Avatar and co-founder of M and N Brands joins us on this episode to talk about their outlook towards building an African owned agency network.Veli talks abo…
 
Authenticity in brand communication and advertising comes up a lot. We unpack what it means in this episode of The Lead Creative podcast with Josephine ‘Jay’ Sebesho, Managing Director and Founder of Janong, a Creative and Digital Agency. Jay joins us in this episode to share how they at Janongview and include authenticity in their work.The Coca-Co…
 
The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world. Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode to discuss some of her observations on how brands and individuals have been using digital platforms. Th…
 
The best client and agency partnerships lead to the most inspired brand communication work, which also helps brands to win the hearts and minds of more consumers. This is what award-winning work that shows the greatest ROI is made of, along with strong customer insights. But what goes into making these relationships work?Award-winning Executive Cre…
 
Some advertising work adds to the noise and interrupts people while other concepts resonate and change minds, Founder and Executive Creative Director of the Make Beautiful Agency, Zwelakhe ‘Zee’ Tshabangu tells us why this is. Their work ethos at Make Beautiful includes a collaborative approach between the agency and clients. The Make Beautiful Age…
 
Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation, and diversity across brands and the agencies they work with. Partly citing the Clicks debacle, SJ says some …
 
Senior Marketing and Communications Strategist, Tumi Rabanye joins this episode of The Lead Creative podcast to talk about the role and significance of strategy when the only constant is disruption, where brands have access to more consumer data than ever. Tumi shares many insights about remaining relevant, being more human, and staying on course. …
 
In this episode, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking. Lebogang mentions brands that have utilized growth hacking for the benefit of customers across the African continent. Some of his examples include Capitec, Safaricom, Equity Bank, and others. Our conversati…
 
The Lead Creative podcast hosts a series of conversations with great minds in the creative, marketing, and communication industries. These are some of the creative and dynamic people behind some of the leading brands, businesses, organizations, and top ideas that we all love. Hosted and conceptualized by Mongezi Mtati, the podcast shares insights, …
 
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