Compelling marketing for diverse audiences: Tinyiko Mageza
Manage episode 337411304 series 3351635
Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive of the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences.
As a neighbourhood, a shopping hub, and a waterfront, they engage with many audiences, from shoppers, businesses, sustainability stakeholders, and many others. She shares some of the ways that they work effectively with their agency partners and creative minds across various industries.
“By virtue of us collaborating with this partner, they need to walk away from it feeling fulfilled, feeling respected, and that they actually got some value out of it, in addition to the financial.” ~ Tinyiko Mageza, Marketing Executive of the V&A Waterfront
Tinyiko Mageza’s career spans over 16 years, where she held senior and executive-level marketing roles at SAB, Hollard Insurance and Standard Bank South Africa.
In this episode, she also shares how they collect, use and gather insights from customer, partner, and stakeholder data to make informed marketing decisions.
The Lead Creative podcast is available on:
Or wherever you listen to your podcasts.
Follow The Lead Creative on:
Please share, subscribe and send us recommendations of creative industry thought leaders to feature.
Audio editing and production by: Maishe Rakgoale
Signup for our newsletter to get the latest updates.
67 episodes