The Impact Of Diversity On Marketing And Business Growth: Veli Ngubane The Lead Creative podcast

The Impact of Diversity on Marketing and Business Growth: Veli Ngubane

4M ago 47:07

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In this episode, we sit down with Veli Ngubane, of Avatar Agency Group, to explore how diversity isn't just a buzzword in marketing and business—it's the secret sauce to their explosive growth and creative success. From a team of over 100 people to a powerhouse of over 300 talented creative minds, Avatar's journey is a testament to the transformative power of embracing varied perspectives.

Veli shares candid insights into how mixing different backgrounds, thoughts, and cultures fuels creativity and innovation that resonate across global markets.
Key takeaways:

Embracing diverse perspectives is key to innovative solutions in marketing.
The fusion of AI and human creativity sets the stage for a new era of marketing.
Creativity has a significant impact on business growth and brand success.
Personalisation in marketing requires a balance between data protection and delivering personalised content at scale.
Building a diverse and inclusive creative industry requires recognising and celebrating the unique voices and talents of individuals.

The Lead Creative Podcast is available on:

Audio editing and production by: Maishe Rakgoale
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Chapters

1. The Impact of Diversity on Marketing and Business Growth: Veli Ngubane (00:00:00)

2. Trends in Creativity and Marketing (00:02:28)

3. The Power of Diversity in Marketing (00:03:25)

4. Maintaining Diversity of Thinking (00:05:17)

5. Impact of Diversity on Innovative Solutions (00:07:43)

6. Collaboration and Diversity in Global Campaigns (00:09:07)

7. The Travelability of Diversity in Creative Thinking (00:10:01)

8. Quantifying the Impact of Creativity on Business Growth (00:12:02)

9. The Evolution of Demonstrating the Value of Creativity (00:13:22)

10. Challenges and Opportunities of Personalised Content (00:15:43)

11. Cultural Nuances and their Impact on Creative Thinking (00:20:04)

12. The Importance of Being Yourself in the Creative Industry (00:21:28)

13. The Balance Between Data Protection and Personalisation (00:23:34)

14. Standing Out with Constrained Budgets (00:28:46)

15. Spotlighting Young and Gifted Creatives (00:35:39)

16. Finding and Recognising Creative Talent (00:38:28)

67 episodes