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African brands changing the continent’s narrative on the global stage: Thebe Ikalafeng
Manage episode 359561627 series 3351635
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African brands from Kenya, South Africa to Nigeria and everywhere across the continent are making strides in shaping the continent’s narrative. In this episode, we find out how some of the successful ones are doing in Africa and the world, as well as what we can learn to replicate and keep making improvements.
The Founder and Chairman of Brand Africa, who is also the Founder and CEO of the Brand Leadership Group, Thebe Ikalafeng has spent over thirteen years analysing Africa’s most successful and admired brands, as part of Brand Africa 100, a ranking of Africa’s best brands. He shares some of his findings on what makes some of the continent’s most iconic businesses and brands, from challenger to heritage brands.
“If intra-Africa trade is to increase from 15%-50% in the next seven years, as envisioned by the African Continental Free Trade Area. We need to fast-track the creation of “Made in Africa” brands.” ~ Thebe Ikalafeng, Founder and CEO of the Brand Leadership Group, Founder and Chairman of Brand Africa
Ikalafeng is a regular contributor on global platforms such as the World Economic Forum, where he says there is a demand for African brands, the African story and curiosity around Africa’s culture.
Catch our latest episode wherever you listen to podcasts and follow Thebe Ikalafeng on Twitter, Instagram or LinkedIn for his latest thoughts and updates.
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Audio editing and production by: Maishe Rakgoale
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