Abercrombie and Millennials: Undressed

The Lo Life

You can smell this episode from a mile away. The pungent aroma of FIERCE cologne is in the air. It's time to put on your puka shells and dive into the early 2000's. Lo is joined in LA by two of his closest friends, Jacob and Lexi, to share their take on the latest Netflix documentary "White Hot: The Rise and Fall of Abercrombie and Fitch"

From the homoerotic ad campaigns to the shirtless clean shaven jocks greeting you at the front of their stores, this was a brand that personified the notion that sex really does sell. Abercrombie CEO Mike Jeffries and photographer Bruce Weber were at the helm of exclusionary marketing tactics, predatory behavior and toxic work culture that ultimately led to the brands demise. The billion dollar Abercrombie empire was shrouded in discrimination, racism while unapologetically promoting unrealistic beauty standards. The quintessential all American brand was led by a mad genius who's obsession with vanity, youth and perfectionism shaped our culture and left a lasting impact on society today.

The three friends reflect on growing up during the era of overpriced polo shirts, low rise jeans and extreme plastic surgery television makeovers. This episode is the perfect cocktail of nostalgia with a splash of corruption. Bottoms up lo-lifers!

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