403 - Author Jim Fredrick on His New Book "Opening Weekend,” An Insider's Look at the Challenges of Movie Marketing, and Cracking the Code of Successful Film Campaigns

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Mind The Business: Small Business Success Stories

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Understanding Taxes as a Newly Formed Small Business - Part 2 of the Small Business Starter Kit 28:24

21 days ago28:24

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28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

6 weeks ago 1:56:56

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In this episode, veteran Hollywood marketing executive Jim Fredrick shares his fascinating journey from shipping clerk to top trailer editor and marketing strategist. He provides a behind-the-scenes look at the high-stakes world of promoting both blockbuster and independent films, offering invaluable insights for aspiring filmmakers. Fredrick also discusses his new book Opening Weekend, which provides a backstage pass to the marketing strategies behind both box office hits and flops.

We also talk about:

The pressure of marketing $200 million films vs. $2 million films
The role of data, research, and creative intuition in marketing decisions
The evolution of movie trailers and the importance of music
Designing effective movie posters, especially for independent films
The value of authenticity and following your passions in career development
All new Audience Polls
All new Things We Should Know
An all new Filmmaker Q&A

Products, software, websites, people or places mentioned:

- Jim Fredrick's book "Opening Weekend"

- Shawshank Redemption

- Kraven the Hunter

- LEGO

- Adult Interference (movie)

- Harry Potter Franchise

- Drew Struzan (poster artist)

- Nils Granlund (advertising manager)

- The Winter Garden Theater

- The Pleasure Seekers (Broadway musical)

- Rip-O-Matic Trailers

- Jim Fredrick's website

- Cotton Bureau

- Apple Podcasts

- Spotify

- YouTube

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