Grumpy helps a reader choose the best hydrangea for their hometown. Plus, Grumpy’s gripe of the week. You can find us online at southernliving.com/askgrumpy Ask Grumpy Credits: Steve Bender aka The Grumpy Gardener - Host Nellah McGough - Co-Host Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Isaac Nunn - Recording Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Manage episode 463959477 series 3622913
Content provided by The Media Odyssey, Evan Shapiro, and Marion Ranchet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Media Odyssey, Evan Shapiro, and Marion Ranchet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C
Click HERE to get your ticket to the show TODAY!
In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet tackle the latest in media and tech. They dive into the TikTok controversy and future ownership possibilities. The duo also unpacks Netflix’s Q4 earnings, discussing subscriber growth, the rise of creator-led content, and the company’s evolving ad business. Could Netflix acquire TikTok? Finally, Evan and Marion will be recording their first live podcast recording at the inaugural MIP London!
WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/ab6mmqBmcAw
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Hosts
- (00:59) - TikTok Controversy
- (04:19) - Social Media Rants
- (08:10) - Potential Buyers of TikTok
- (12:23) - Netflix Earnings Report
- (18:55) - Advertising Market Insights
- (19:54) - Netflix's Transparency Issues
- (21:34) - Impact of Live Sports on Netflix
- (24:09) - Netflix's Audience and Acquisition Strategies
- (26:30) - WWE and Netflix's Retention Strategy
- (30:18) - Future Prospects and Challenges for Netflix
- (32:38) - Upcoming Live Podcast Announcement
27 episodes
ShareManage episode 463959477 series 3622913
Content provided by The Media Odyssey, Evan Shapiro, and Marion Ranchet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Media Odyssey, Evan Shapiro, and Marion Ranchet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C
Click HERE to get your ticket to the show TODAY!
In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet tackle the latest in media and tech. They dive into the TikTok controversy and future ownership possibilities. The duo also unpacks Netflix’s Q4 earnings, discussing subscriber growth, the rise of creator-led content, and the company’s evolving ad business. Could Netflix acquire TikTok? Finally, Evan and Marion will be recording their first live podcast recording at the inaugural MIP London!
WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/ab6mmqBmcAw
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Hosts
- (00:59) - TikTok Controversy
- (04:19) - Social Media Rants
- (08:10) - Potential Buyers of TikTok
- (12:23) - Netflix Earnings Report
- (18:55) - Advertising Market Insights
- (19:54) - Netflix's Transparency Issues
- (21:34) - Impact of Live Sports on Netflix
- (24:09) - Netflix's Audience and Acquisition Strategies
- (26:30) - WWE and Netflix's Retention Strategy
- (30:18) - Future Prospects and Challenges for Netflix
- (32:38) - Upcoming Live Podcast Announcement
27 episodes
All episodes
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1 PIVOTING CAREERS IN MEDIA with Jazz Pitcairn and Katrina Craigwell 36:55
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Play Later Play Later Lists Like LikedDouble duty! This week, Evan sits down with Katrina Craigwell, head of products at JP Morgan Chase, and acclaimed writer/director Jazz Pitcairn to discuss building resilient careers, making bold pivots, and the power of curiosity, networks, and hustle in a rapidly shifting industry. Whether you’re looking to make a career transition, advance in your current field, or just stay ahead of the curve, Katrina and Jazz offer actionable advice to help you thrive in today’s fast-paced world. Tune in for an inspiring discussion on how to turn challenges into opportunities and keep your career evolving. Thank you Jazz for joining the pod! Jazz Pitcairn: https://www.linkedin.com/in/jazz-pitcairn/ Check out Jazz’s website here: www.jazzpitcairn.com Check out Ivan , Jazz’s directorial debut, here: Ivan website: www.theivanfilm.com Thank you Katrina for joining the pod! Katrina: https://www.linkedin.com/in/katrinacraigwell/ Check out Katrina’s podcast “Am I On Mute” here: https://podcasts.apple.com/gb/podcast/am-i-on-mute/id1676637019 Key Takeaways: Transferable skills are power: Recognizing and leveraging core strengths—like storytelling, communication, and strategic thinking—enabled both Katrina and Jazz to navigate across industries and roles with confidence. Networks open doors: Strong professional relationships and consistent, genuine outreach led to career-defining opportunities and long-term support. Adaptability is essential: From layoffs to visa challenges to switching industries, success comes from embracing uncertainty, learning quickly, and staying open to change. Timing matters: Seizing opportunities quickly—like responding to job leads right away or being the first to follow up—proved crucial in standing out and moving forward. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Podcast Overview (00:47) - Career Sustainability in Media (01:53) - Guest Introduction: Katrina Craigwell (02:17) - Katrina's Career Journey (05:00) - Lessons from GE and Career Transitions (07:39) - Networking and Career Growth (21:59) - Guest Introduction: Jas P. Karen (22:27) - Jas's Career Path and Achievements (24:00) - Navigating the Film Industry (32:24) - Pursuing Passion Projects and Future Plans (36:27) - Conclusion and Final Thoughts…
Jo Redfern, a kids media veteran and Founder of Futrhood Media, joins the pod this week for a deep dive into the future of youth content and the evolving business models shaping it. From launching Peppa Pig and leading BBC Children’s brands to advising global sports leagues and creators, Jo brings decades of frontline insight into the radical transformation of how young audiences engage with content. They unpack the rise of YouTube and Roblox, the creator economy’s growing dominance, and why IP owners must now think like marketers, developers, and distributors across every platform. Learn why attention spans aren’t dying—they’re evolving—and how hits like Bluey , Miss Rachel , Amazing Digital Circus, and Kid Cowboy signal a shift from traditional commissioning to iterative, audience-first storytelling. It’s a masterclass in kids content, creator strategy, and the business of staying relevant in a fractured, always-on media ecosystem. Thank you Jo for joining the pod! https://www.linkedin.com/in/joredfern/?originalSubdomain=uk Check out her podcast, "Kids Media Club" https://podcasts.apple.com/us/podcast/kids-media-club-podcast/id1573404550 Key Takeaways: Interest Spans > Attention Spans: Kids don’t lack attention—they lack interest in outdated formats. When content is relevant, their engagement is deep and sustained, especially on platforms like YouTube and Roblox. YouTube is Now 'Prime Time' for Kids: For Gen Z and Gen Alpha, YouTube is the default TV. It’s their entertainment source, search engine, and learning platform—often consumed on connected TVs, not just phones. Fluid, Platform-Agnostic Consumption: Young audiences navigate seamlessly across YouTube, TikTok, Roblox, Netflix, and Disney+. Barriers like subscriptions or clunky interfaces lose them fast. YouTube is a Launchpad for Franchises: Hits like Cocomelon , Amazing Digital Circus , and Mighty Little Bheem started on YouTube, proving it’s the new R&D lab for global IP development. Studios Must Think Like Creators: Success now requires a “husk and all” approach: full IP strategy across TikTok, YouTube, streaming, merchandise, and live events. Creators test, iterate, and engage nimbly—traditional media must adapt or fall behind. Fragmentation Is the New Normal: There is no single path to scale anymore. Smart media companies build infrastructure to serve many niches well, instead of trying to serve mass audiences with a one-size-fits-all model. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Special Guest Announcement (00:30) - Guest's Background and Expertise (02:13) - Evolution of Kids' Media Consumption (04:03) - Platform Preferences and Viewing Habits (07:41) - The Role of IP and Content Strategy (14:48) - The Creator Economy and Its Impact (24:53) - Adapting to Media Changes (27:15) - Conclusion and Podcast Wrap-Up…
In this episode of The Media Odyssey , host Marion Ranchet welcomes Media Analyst and TVREV Co-Founder Alan Wolk for a deep dive into the ever-evolving Connected TV landscape. Marion and Alan dissect the current lull in CTV innovation, the strategic missteps of new entrants like The Trade Desk, and the rising competition among legacy OS manufacturers, big tech players, and fast-growing indie platforms like Titan and TiVo. They also explore how fast channels, contextual advertising, and shoppable TV are shaping the industry's future—and why measurement, monetization, and buyer confusion remain major hurdles. From Roku’s platform revenue power play to Amazon and Google’s growing ambitions, this candid conversation maps out the power dynamics defining the TV OS wars. Thank you Alan for joining the pod! https://www.linkedin.com/in/alanwolk/ For more on TVREV: https://www.linkedin.com/company/tv-r-ev/ Alan Wolk: Alan Wolk is Co-Founder and Lead Analyst at the legendary media analyst firm TVREV. Wolk has established himself as one of the industry's most influential thought leaders, especially noted for his deep understanding of the intersection of streaming and advertising. What sets Wolk apart is his unique ability to demystify complex ideas in a manner that's easily understandable yet never oversimplified. This talent makes him a sought-after writer, speaker, and consultant, striking a rare balance between depth and accessibility in his communications. He regularly speaks about the future of television, both at conferences and to anyone who’ll listen. Key Takeaways: The Trade Desk’s failed attempt to enter the TV OS space highlights just how tough it is to crack a market dominated by legacy players and bundled ecosystems. Without consolidation, the fragmented TV OS landscape—spanning big tech, OEMs, and indie platforms—risks stalling innovation and confusing consumers. CTV still hasn’t delivered on its promise of precision targeting, with broken measurement standards and unreliable data holding back growth. Despite the hype, shoppable TV hasn’t taken off—because no one wants to pause a show in front of friends to buy sunglasses. Indie OS players like TiVo, Titan, and Whale are using FAST channels and contextual ad tech to differentiate and win over TV manufacturers. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Host Change (00:54) - Welcoming the Guest: Alan Walk (01:54) - Discussion on TV OS Wars (02:51) - The Trade Desk's Entry into the Market (03:17) - Challenges in the US Market (05:12) - Sonos and the Volume Game (05:59) - Apple's Struggles in the TV Market (09:01) - Big Tech's Role in TV OS Wars (11:00) - Independent OS Players (13:42) - Content Hubs and Advertising (17:44) - Challenges in CTV Advertising (23:39) - Shoppable TV: Current State and Future (26:39) - Upcoming Events and Expectations (29:15) - Conclusion and Farewell…
In this episode of The Media Odyssey , Evan Shapiro and Marion Ranchet sit down with Paul McGrath , Senior Director of Entertainment Strategy and Audience Development at CBC, to explore how Canada’s public broadcaster is navigating the shift from linear to digital media. Paul shares the inside story of CBC’s strategic pivot toward YouTube as a major distribution and engagement platform. From launching CBC Gem to building out a portfolio of 50+ YouTube channels, McGrath explains how his team grew total watch time by 65% , with long-form content (20+ minutes) accounting for nearly half of total usage despite being only 20% of the uploads . Key takeaways: CBC’s test-and-learn approach to windowing content across platforms Why fears of YouTube cannibalizing CBC Gem proved unfounded The data-backed “flywheel strategy” that drives younger audience reach and monetization CBC’s collaboration with YouTube and their evolving FAST and OTT revenue model Thank you Paul McGrath for joining the pod! https://www.linkedin.com/in/pfmcgrath/ Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Myth Busting (00:58) - Welcoming the Special Guest: Paul McGrath (01:30) - Understanding CBC's Strategy and Operations (03:01) - Funding Model and Streaming Focus (03:59) - The YouTube Strategic Bet (06:58) - Challenges and Concerns: Cannibalization (09:47) - Implementation and Initial Steps (11:50) - Content Strategy and Publishing (15:30) - Analyzing the Results and Impact (28:18) - Future Plans and Final Thoughts…
In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet travel to Lyon, France to sit down with Bedrock CEO Jonas Engwall to explore how European broadcasters are quietly leading a streaming transformation. From free, ad-supported platforms to collaborative infrastructure, the trio unpacks why Bedrock’s tech backbone is helping legacy media compete with global giants — and why Europe’s streaming future may lie in radical cooperation over direct competition. For more on Bedrock... https://bedrockstreaming.com/ Thank you Bedrock CEO Jonas Engwall for joining this week's pod! https://www.linkedin.com/in/jonas-engwall/?originalSubdomain=fr Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and License Fee Discussion (00:28) - Welcome to the Media Odyssey Podcast (00:45) - European Streaming Landscape (02:37) - Public Broadcasting vs. Commercial Streaming (03:49) - Challenges and Innovations in European Streaming (05:13) - The Role of Local Broadcasters (10:55) - Generational Shifts and Streaming Habits (22:18) - Importance of User Experience in Streaming (23:13) - Introducing Jonas and Bedrock Streaming (23:53) - Evolution of Streaming Content in Europe (25:10) - The Birth of Bedrock (27:05) - Challenges and Strategies for European Broadcasters (29:37) - The Bedrock Platform: A Unified Approach (33:00) - Collaborative Innovation and Growth (38:29) - Future of Pan-European Streaming (47:42) - Conclusion and Final Thoughts…
Is Digital Still A Safe Bet? From economic uncertainty to the rise of connected TV, Evan Shapiro and Marion Ranchet predict a more cautious, data-driven Upfronts season where flexibility trumps tradition. With brands holding back big commitments, digital giants like YouTube, Meta, and Amazon stand to gain as safer, more measurable bets.Evan forecasts a continued move away from chunky upfront deals in favor of platforms that offer agility and proven ROAS. The Media Odyssey welcomes Ioanna Protogiannis (Sr. Director, Measurement and Reporting Solutions at LG Ad Solutions) who highlights the growing importance of first-party data, smart segments, and real-time measurement in campaign planning. Thank you Ioanna Protogiannis for joining this week's pod! https://www.linkedin.com/in/ioanna-protogiannis/ Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Debate Teaser (00:28) - Welcome to The Media Odyssey (00:36) - Discussing the Upfront Season (01:33) - Spotter's Unique Approach (02:09) - Spotter's Focus on Creators (02:48) - YouTube as the New TV (05:13) - Advertising Trends and Strategies (10:54) - The Role of Big Tech in Advertising (15:32) - The Upfront Buying Process (18:49) - Locking in Prices and Tent Pole Programming (20:06) - The Historical Context of Upfronts (21:17) - Predictions for the Ad Economy (25:13) - Interview with Ayana Proteges (25:39) - The Role of Data in CTV Advertising (28:34) - The Importance of Third-Party Partnerships (37:10) - The Future of Measurement and AI in Advertising (39:33) - Conclusion and Final Thoughts…
In Episode 14 of The Media Odyssey , Marion Ranchet and Evan Shapiro conduct a deep dive on the evolving strategies of Canal+ and Comcast. Canal+ stands out for its global expansion—especially in Asia and Africa—despite challenges with high content costs and navigating a digital shift. Comcast, on the other hand, is facing broadband stagnation and controversy over its decision to spin off low-margin cable networks into a new company, raising concerns about long-term growth. Both companies reflect the broader struggle of legacy media adapting to a user-driven, digital-first world. Check out this week's episode to hear more! Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Strategic Advice (00:28) - Welcome to the Media Odyssey Podcast (01:07) - Case Study: Canal Plus (01:46) - Canal Plus: Global Reach and Growth (03:58) - Canal Plus: Revenue and Profit Analysis (05:38) - Challenges and Digital Transformation (10:10) - Case Study: Comcast (11:53) - Comcast: Revenue and Profit Breakdown (12:31) - Comcast: Spin-off Strategy (21:03) - Comparing Canal Plus and Comcast (23:49) - Conclusion and Viewer Engagement…
In this episode of The Media Odyssey podcast, Evan Shapiro and Marion Ranchet dive into the frustrating user experience of streaming platforms and the growing crisis in content discoverability. With insights on interface design, consumer behavior, and the rise of super apps, Marion and Evan explore how platforms like Roku and Amazon are the new gold standard in the entertainment landscape. In a very special segment, guest Calle Sjönell introduces Swipefinder, a Tinder-style app that helps users find what to watch faster—while unlocking new monetization opportunities for streamers. To learn more about Swipefinder - https://www.swipefinder.com/ Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Podcast Welcome (00:30) - Nerding Out on User Interface and Experience (01:03) - Panel Discussion Insights and Data (02:19) - Consumer Frustrations with Streaming Services (03:32) - App Usage and Viewing Habits (05:53) - Linear vs On-Demand Viewing (13:09) - The Role of AI in Media (15:27) - Monetizing the Home Screen (17:54) - Introducing Swipe Finder with Callie Chanel (20:15) - Introduction to Swipe Finder (20:19) - How Swipe Finder Works (20:52) - User Experience and Features (21:49) - White Label Product for Streamers (22:06) - Revenue Opportunities with Swipe Finder (26:14) - Business Model and Integration (27:58) - Expanding Swipe Finder to Other Markets (31:46) - The Future of Entertainment Platforms (35:12) - Conclusion and Final Thoughts…
1 SIZING THE CONTENT ECONOMY - Live from MIP London! 31:13
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Play Later Play Later Lists Like LikedIn this FIRST EVER live recorded episode of The Media Odyssey at MIP London, Evan and Marion dive into the evolving landscape of the content economy, the impact of streaming giants pivoting towards sports, shifts in streaming investment, and the growing influence of AVOD and FAST platforms. They also welcome Ryan Afshar ( VP, Publishers & Platforms at LG Ad Solutions ) for a deep dive into the FAST ecosystem and how television manufacturers like LG are reshaping the way audiences discover and consume content. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/…
In this episode of "Chatting at SXSW", Evan Shapiro speaks with Nicki Sheard , CEO of Brands and Licensing at BBC Studios , about how the company monetizes its vast content library globally. Sheard highlights the success of Bluey , which was the most-streamed TV show in the U.S. in 2024 and has grown into a massive franchise with consumer products, stage shows, a movie in development, and upcoming integration into Disney parks. BBC Studios strategically distributes its brands, including Doctor Who , Top Gear , and BBC Earth , across multiple platforms—linear TV, streaming, social media, and YouTube, where it now has 90 active channels . Sheard discusses how digital-first content can fuel traditional broadcast deals and how multi-platform exposure is essential for building lasting franchises. While some kids' brands originate online and transition to traditional media, she notes that long-term success still depends on content quality and authenticity . Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Guest Introduction (00:17) - Role and Responsibilities at BBC Studios (00:49) - Exploring BBC Brands and Bluey's Success (02:06) - Bluey's Distribution and YouTube Strategy (03:52) - Building a Global Brand (04:35) - Challenges in Children's Media (05:16) - Future of Kids' Brands and Conclusion…
1 CHATTING AT SXSW: Steve Bagdasarian | Comscore 8:48
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Play Later Play Later Lists Like LikedOn this episode of "Chatting at SXSW", Evan Shapiro sits down with Steve Bagdasarian , Chief Commercial Officer of Comscore . They discuss the shift from traditional broadcast measurement to cross-platform, the increasing role of programmatic advertising and psychographic-based targeting, as well as the evolving landscape of media measurement and advertising , focusing on multi-currency vs. multi-measurement models and how Comscore differentiates itself with its granular, locally-driven measurement approach . Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Guest Introduction (00:18) - Role and Responsibilities of a Chief Commercial Officer (00:57) - Measurement and Cross-Platform User-Centric View (01:12) - Panel Discussion on User-Centric Era (01:22) - CommScore's Differentiation in the Market (01:31) - Future of Measurement and Media Buying (03:26) - Granular Data and Programmatic Media (03:46) - Market Intelligence and Future Predictions (05:44) - Optimization and Personalization in Media (07:00) - Investment Strategies for Upfronts and New Fronts (07:45) - Conclusion and Final Thoughts…
Mike Sid (Senior Business Acceleration Office at Ateliere) joins Evan Shapiro at SXSW 2025! The conversation touches on the evolving media landscape, emphasizing how creators must adapt to multi-platform distribution and fast-paced content demands. Ateliere helps do just that. Mike Sid highlights how Ateliere’s technology enables both small creators and large production companies to improve workflow efficiency, reduce costs, and accelerate content delivery. Their tools allow remote collaboration, real-time editing, and rapid content turnaround, making professional-grade production more accessible. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Event Overview (00:29) - Introducing Atelier and Its Products (00:40) - Live Production Revolution (01:30) - Simplifying Content Distribution (01:59) - Empowering Creators with Atelier (03:00) - Professional Grade Production for All (03:33) - Customization and Flexibility in Production (04:06) - Panel Discussion Preview (05:14) - Reality TV and Modern Content Challenges (07:05) - Remote Production Innovations (08:10) - Conclusion and Thanks…
In this episode of "Chatting at SXSW", Evan Shapiro interviews Ruth Berry , President of Global Partnerships & Zoo 55 at ITV Studios, about the network's evolving content strategy. Berry explains how ITV Studios , which operates in 13 markets with 60 production companies, is adapting to changing viewer habits by expanding into digital platforms through Zoo55 , ITV’s digital studio. Zoo55 helps repurpose existing content—like Love Island , Hell’s Kitchen , and River Monsters —to reach new, younger audiences on platforms such as YouTube, gaming, and FAST channels . She highlights how audiences now consume long-form content in non-traditional ways , with YouTube on connected TVs becoming a significant distribution method. Berry also emphasizes the importance of experimenting with digital engagement , noting that ITV's approach is to "test and learn" without fear of cannibalizing traditional television viewership. This strategy allows ITV to maximize the value of its content while staying ahead of industry shifts. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/…
In this episode of "Chatting at SXSW", Evan Shapiro speaks with Lydia Daly , EVP, Head of Advertising Research and Insights at Paramount, about how brands navigate the rapidly evolving cultural landscape. Daly's team studies audience behaviors, market trends, and cultural shifts to help advertisers make informed, data-driven decisions. She highlights the increasing velocity of cultural change , where trends emerge and disappear quickly, making it challenging for brands to determine when and how to engage. Daly emphasizes that brands must develop social listening capabilities, understand trend cycles , and establish clear brand guidelines to navigate this fast-moving space effectively. She also notes that partnering with established content creators or platforms can help brands stay relevant without taking on the full burden of trend management alone. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Guest Introduction (00:22) - Role and Responsibilities at Paramount (01:29) - Audience Insights and Cultural Trends (02:03) - Generational Studies and Creative Strategy (03:11) - Velocity of Culture and Brand Adaptation (04:15) - Brand Strategies and Social Listening (05:24) - Understanding Trends and Signals (06:23) - Importance of Brand Guidelines (07:03) - Working with Publishers and Content Creators (07:38) - Panel Discussion and Closing Remarks…
HOW IS BUNDLING RESHAPING MEDIA TODAY? In this episode of The Media Odyssey , hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling with special guest Anil Malhotra, co-founder of Bango. They explore how the digital subscription economy is evolving, why consumers are increasingly turning to indirect subscription bundles, and how bundling can drive brand loyalty and lower churn rates. From streaming services to AI tools and retail subscriptions, Anil shares fascinating insights from Bango’s latest research report, Subscriptions Assemble , revealing key trends shaping the bundle economy. Learn more about how telcos, retailers, and even social media platforms are becoming key bundlers, and why the "digital vending machine" is revolutionizing the way subscriptions are managed. Check out Bango's, "Subscription's Assemble" HERE (tap to go). Anil Malhotra (Co-Founder, Bango): Anil is responsible for Bango’s global marketing activities and partnerships with app store, OEMs and global network operators. Anil has extensive experience of creating successful partnerships between fast-moving innovators and major market players. Before co-founding Bango, Anil developed global partnerships for Cyberlife Technology, one of Europe’s leading computer games technology developers, which resulted in the licensing of the company’s AI technology to the world’s leading games publishers including Warner and Hasbro. Before that he worked with Bango Exec Chair Ray Anderson at IXI, establishing a technology called X.desktop as the global user interface standard for networked computers. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction to Subscription Bundling (00:32) - Welcome and Guest Introduction (00:59) - Bango's Expertise in Subscription Bundling (02:03) - The Evolution of Subscription Services (05:45) - Case Studies: Successful Bundling Examples (09:28) - Consumer Behavior and Research Insights (18:08) - Global Trends and Future of Bundling (32:50) - Conclusion and Final Thoughts…
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