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Messaging That Matters to Your Members (Season 2 Episode 1)

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Content provided by Sarah Sladek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Sladek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Messaging matters! In this week’s episode of the Membership IQ, Sarah Sladek explains how some associations are giving members and prospective members the wrong impression. Drawing upon her work as a former journalist and member strategist, she shares examples of messaging and marketing tactics that tend to backfire - and which ones work effectively! Sladek reminds her audience of association leaders they are always on stage, representing the association's membership and brand.

Visit us at sarahsladek.com

  continue reading

44 episodes

Artwork
iconShare
 
Manage episode 354659138 series 3007473
Content provided by Sarah Sladek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Sladek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Messaging matters! In this week’s episode of the Membership IQ, Sarah Sladek explains how some associations are giving members and prospective members the wrong impression. Drawing upon her work as a former journalist and member strategist, she shares examples of messaging and marketing tactics that tend to backfire - and which ones work effectively! Sladek reminds her audience of association leaders they are always on stage, representing the association's membership and brand.

Visit us at sarahsladek.com

  continue reading

44 episodes

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