Best Membership Retention Podcasts (2024)

1
How Tipple Won Five Billion Dollar Customers in its First Year of Operation 39:30

3d ago39:30

39:30

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Eoin Bara, CEO of Tipple, who shares how Tipple won five billion dollar customers in its first year of operation."There's a lot of SaaS companies that do one thing, and I think there is a trend in the market towards consolidation. So if you look at, like, employer records…

1
I Got Invited To The White House! | Why Invitations Work 15:41

4d ago15:41

15:41

Welcome back! In this episode, Sarah shares her story of receiving an exclusive invitation to attend the Inaugural White House Business Leaders Summit! She had the opportunity to meet with senior Presidential advisors to discuss current issues businesses - especially small businesses, are facing today. Sarah has observed that after COVID-19, the ex…

1
SMME #388 3 Ways to Increase Your Revenue Per Hour Per Room 35:06

5d ago35:06

35:06

Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode. In this episode of Spa Marketing …

1
The Great Debate: What You Need to Know about AI in Sales 20:25

10d ago20:25

20:25

In this episode of the SaaS Revolution Show, we're live from the SaaStock USA scale stage where Jake Dunlap (CEO, Skaled) and Kevin "KD" Dorsey (Sales Leadership Accelerator & Consultant) go head to head in their session on 'The Great Debate: What You Need to Know about AI in Sales'.Ready for a debate? KD and Jake share what you NEED to know when i…

1
SMME #387 4 Steps to Retire Out of the Treatment Room 40:29

12d ago40:29

40:29

You’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business. In this episode of Spa Marketing Made Easy, I’m walking you through our 4-simple steps framework for how you can begin shifting…

1
David Politis' Lessons Learned Over 20 Years of Building and Operating Companies Through to Exit 54:58

16d ago54:58

54:58

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by David Politis, Founder and Executive Chairman at BetterCloud. "If you think about the journey of a company in the various stages of a business, we were getting to a scale where it made sense to find a partner who has a track record of taking companies to that next level, …

1
SMME #386 Successfully Launching a New Service with Ryan Files of High Level Marketing 26:24

19d ago26:24

26:24

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure…

1
Exiting your SaaS Business: Insights from Tim Schumacher, Co-founder of saas.group 46:47

24d ago46:47

46:47

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Tim Schumacher, co-founder of saas.group, as he shares his insights on exiting your SaaS business. "The one thing that's moved the needle every time is being open about certain problems which appear in one business and solving them myself, in a way, and that usually made …

1
The Greater Good in Membership 9:56

24d ago9:56

9:56

Join Sarah Sladek on this lively episode of The Membership IQ! Discover the emotional side of member engagement as Sarah shares her story of splurging on fabulous tortoise earrings and the buyer’s remorse that turned into a feel-good moment supporting a community cause. Learn how to elevate your association's marketing by highlighting the greater g…

1
SMME #385 Spa Sales Funnels 101 20:26

26d ago20:26

20:26

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas. In…

1
Marketing Leaders: 5 Ways to Not Get Fired, with Kyle Lacy CMO at Jellyfish 28:04

1M ago28:04

28:04

Live from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways to not get fired. "I believe marketing should have a seat at the table for all four of these to force alignment, because you are the hub and spoke of the go to market model - in my opinion. So that's why it's important that you at least hel…

1
SMME #384 Understanding and Increasing Your Spa's Client Retention 12:57

1M ago12:57

12:57

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele. While you will inevitably get cl…

1
5 Key Moments to Drive Revenue Growth & Customer Retention 22:31

1M ago22:31

22:31

In this episode of the SaaS Revolution Show our host Alex Theuma is joined live at SaaStock USA 2024 by Ashley Grech, CRO at Xero, as she shares the five key moments to drive revenue growth & customer retention.While we're all familiar with sales cycles and customer life cycles, when you take a deeply customer-centric view, there are a few moments …

1
Why Membership Declines and How to Bring Them Back 10:30

1M ago10:30

10:30

Welcome back to The Membership IQ Podcast! Get ready for an eye-opening episode where Sarah Sladek dives into the world of membership. Today, things look a bit different—Sarah’s got her shirt and earrings on backwards, all to emphasize a critical point. Introducing her new book, The Member Shift: Why Members Leave and the Strategy to Bring Them Bac…

1
SMME #383 Is a Spa Membership The Right Strategy For Your Business? 52:33

1M ago52:33

52:33

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delive…

1
Decisions from The Gut with Jason Fried, Co-founder & CEO, 37signals 56:52

1M ago56:52

56:52

A company is essentially two things: a group of people and a collection of decisions. How those people make these decisions is the art of running a business (37signals). We make decisions every single day, it’s what often dictates the direction of a business. Some decisions work out and some don’t. Some are quick to make and some tough to call. You…

1
SMME #382 A Conversation With Misty Gillette 32:20

2M ago32:20

32:20

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations. Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes t…

1
How Aytekin Tank, CEO of Jotform, Bootstrapped a Unicorn SaaS with Teams of no More Than Six People 39:14

2M ago39:14

39:14

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Aytekin Tank, CEO of Jotform, as he shares how he bootstrapped a unicorn SaaS with teams of no more than six people."One interesting number I can give is, like, we always had this 50% revenue growth rate and we still have that. That's very interesting. Actually, if we did…

1
SMME #381 Happy Birthday, Daniela! 8:36

2M ago8:36

8:36

Daniela’s turning 43 this week! This episode she shares the themes that sum up each of her adulthood decades: 20s = Discovery 30s = Babies 40s = Refinement + Simplification Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy. PLUS, and most importantly, she’s giving …

1
Live from SaaStock USA 2024: Kyle Hanslovan, Co-founder & CEO at Huntress 21:11

2M ago21:11

21:11

In this episode of the SaaS Revolution Show our host Alex Theuma is joined live at SaaStock USA 2024 by Kyle Hanslovan, co-founder & CEO at Huntress."That nuance of finding the green field, the niche, is probably the single biggest differentiator that will help you escape and go, you know, you can sell to finds at one million or make five million i…

1
SMME #380 Employee Breakeven Calculator 14:05

2M ago14:05

14:05

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa. As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry. Learn how to use a simple calculator to assess your employees' pe…

1
Jake Dunlap, CEO of Skaled Consulting, on The Innovations in Sales Required to Hit Your Goals 40:59

2M ago40:59

40:59

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Jake Dunlap, CEO of Skaled, who shares the innovations in sales required to hit your goals."Relevancy cuts through the noise. That is the only way to be successful - that is it, it is singular. If your team and your organisation cannot send relevant messages, whether it's…

1
Body Wisdom: The Secret Ingredient to Women's Success 41:45

2M ago41:45

41:45

Welcome to Off The Charts Business! In this episode, we had the insightful Dr. Crystal Frazee join us to discuss the crucial role of body wisdom in entrepreneurial success. Crystal emphasized the importance of regular check-ins to assess your needs, setting boundaries, and using your body's cues to enhance productivity and well-being. She shared va…

1
SMME #379 10k Challenge for you 17:38

2M ago17:38

17:38

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. …

1
Adam Robinson’s Lessons from When a Bootstrapper Tries to Grow like a Venture Backed Company 49:14

2M ago49:14

49:14

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Adam Robinson, founder & CEO of Retention.com, who shares his lessons from when a bootstrapper tries to grow like a venture backed company."The word bootstrap mostly describes 'okay, I got it to 3 million, it's making a million and a half bucks. I don't have a lot of empl…

1
SMME #378 3-Step Process When in Entrepreneurial Down 24:22

3M ago24:22

24:22

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows. However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking eno…

1
David Klein, Co-founder and Managing Partner at One Peak on How the SaaS and Investing Market is Changing 33:28

3M ago33:28

33:28

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by David Klein, Co-founder and Managing Partner at One Peak, who shares his insights on how the SaaS and investing market is changing."1% increase in growth, the impact on valuation is the same as a 3% increase in profitability- even today. So growth is just valued at three …

1
SMME #377 How to use Monday.com in Your Spa 21:28

3M ago21:28

21:28

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO. If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you. I discuss the importance of clearly …

1
How to Decide Which Baby to Kill - With Ev Kontsevoy, CEO of Teleport 35:00

3M ago35:00

35:00

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Ev Kontsevoy, CEO of Teleport, as he shares how to decide which baby to kill..."We never make obviously bad decisions. Every single decision seems rational in the moment. But there is like a certain trend - and the one thing that keeps biting me is ignoring complexity for…

1
Why Re-thinking Retention is the Key to Membership Growth with Mike Morrison 32:53

3M ago32:53

32:53

In this episode, I had an insightful conversation with Mike Morrison about the key strategies for membership business success. We delved into the importance of trust, transparency, and personalized experiences for members. From data collection to onboarding processes, we covered it all. Discover how to retain and engage members, increase lifetime v…

1
SMME #376 Sedona Spa CEO Intensive Debrief 29:59

3M ago29:59

29:59

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business. We kick off by discussing the unique format of our intensives, which are included f…

1
Reframing Creativity in Business with Elayna Snyder 27:51

3M ago27:51

27:51

In this episode, our guest Elayna Snyder delves into creativity and its impact on business growth. Elayna shares her journey of unintentionally finding her way into entrepreneurship and highlights the significance of owning one's perspective and using creativity in problem-solving and client engagement. You will gain insights into fostering creativ…

1
SMME #375 How to Fire a Bad Client 11:47

3M ago11:47

11:47

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that …

1
Wes Bush on Product Led Scale 35:39

3M ago35:39

35:39

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Wes Bush, founder & CEO of ProductLed, who shares his thoughts on product led scale."PLG is going to become the de facto go to market motion that powers SaaS companies of the future, whether you like it or not, it's just everything's going that way. And so with that said,…

1
SMME #374 Passing on the Kindness: Debbie Lee's Legacy of Love and Service in Honor of Her Son 29:28

3M ago29:28

29:28

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families. Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee…

1
Martha Bitar's Top 5 Things That Helped Her Bootstrap to $25M ARR 34:42

4M ago34:42

34:42

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Martha Bitar, CEO at Flodesk, who shares the top 5 things that helped her bootstrap to $25M ARR. "Someone somewhere told us not to build code for our solution until we had a customer interview that made someone cry because - cry in a good way! - because they were so excit…

1
How to Craft Copy for Multiple Audiences (Without Tanking Conversions) with Carolyn Beaudoin 31:47

4M ago31:47

31:47

In this episode of the Off The Charts Business podcast, we delved into the powerful concept of Jobs To Be Done with the insightful Carolyn Beaudoin. We explored how understanding customer needs and tailoring messaging using the Hybrid One Reader can transform your business. You’ll discover how this approach led to a 50% increase in revenue for one …

1
SMME #373 How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks! 28:31

4M ago28:31

28:31

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! …

1
Your GTM is broken. How to Fix it, with SC Moatti GP of Mighty Capital 31:43

4M ago31:43

31:43

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SC Moatti, Managing Partner at Mighty Capital and SaaStock USA 2024 speaker extraordinaire, as she shares how to fix a broken GTM. "When you talk to product folks, what they love is they love good products. I mean, that's their nature. It's that idea that the best product…

1
Leveraging Community to Build a Sustainable Business with Andy Guttormsen 28:44

4M ago28:44

28:44

In this episode of Off The Charts Business, guest Andy Guttormsen shares insights into building successful communities for businesses. He discusses the advantages of smaller communities, examples of clients moving off social media, and tips on nurturing new and long-term members. Surprisingly, smaller communities were found to be more successful, a…

1
SMME #372 Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing 40:04

4M ago40:04

40:04

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the n…

1
From a Founder’s Perspective: What is Out There if You Don’t Want to Dilute? 39:05

4M ago39:05

39:05

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Denis Mosolov, Managing Partner Venture Debt at Flashpoint, as he discusses what's out there (from a founder's perspective) if you don't want to dilute. "It's a big challenge for us, because you know if your company's really going to take-off and show growth levels that a…

1
SMME #371 The Legalities of Aesthetics - A Deep Dive with Mandie Gossert 22:05

4M ago22:05

22:05

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry. I'm joined by Mandie Gossert, a passionate estheti…

1
Lessons in Building Mews to Unicorn Status & $100M ARR 31:33

4M ago31:33

31:33

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Matthijs Welle, CEO at Mews, who shares his lessons building Mews to unicorn status and $100M ARR. "Recognise when we've got a challenge and address it. And I surround myself with phenomenal people, I'm not afraid of hiring people that are smarter than me around me, becau…

1
The Power of YOU: Become Your Business's Greatest Lead Magnet with Shawn Fink 31:13

4M ago31:13

31:13

I have something special for you today. It’s an Off The Charts Business podcast episode all about being the lead magnet in your business. Not a PDF, a funnel, a course, a video series… You, yourself. This episode delves into the concept of being a lead magnet for your own business, staying authentic and creative, and finding joy and fulfillment in …

1
SMME #370 Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event 16:44

4M ago16:44

16:44

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification cou…

1
The Great AI Revolution - How Epic Could the Disruption Be? 23:33

5M ago23:33

23:33

From the SaaStock USA 2023 Stage, Des Traynor (Co-founder & CSO at Intercom) discusses the 'Great AI Revolution', exploring just how epic the disruption could be.After many decades of over-promising and under-delivering, the AI revolution has finally arrived. Like every disruptive wave in software before it, it brings a whole host of opportunities …

1
SMME #369 Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle 21:42

5M ago21:42

21:42

To truly practice what I preach, leadership development is constantly in my routine. With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs… but boy was I blown away! After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in …

1
Playing to Win! Lessons in Building Pendo Well Past $100M ARR 33:53

5M ago33:53

33:53

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Todd Olson, founder & CEO of Pendo, who shares his lessons in building Pendo well past $100M ARR."I would say we're more aggressive than the average company. First off, there's rules. We are not a custom software shop, I do not build things for one customer. However, if t…

1
Elevating Business Energy: Lenka Lutonska's Energetic Growth Strategies 38:42

5M ago38:42

38:42

Excited to share the key takeaways from the latest episode of Off The Charts Business, featuring the incredible Lenka Lutonska discussing her Energetic Breakthrough Method and the power of creative consciousness in business. Here are the highlights: 🔮 Embrace Creative Consciousness: Lenka emphasizes the importance of accessing the "higher mind" for…

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Membership Retention Podcasts

Podcasts Worth a Listen

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