#425 – Kevin Appleby & Graham Arrowsmith – AI

The Next 100 Days Podcast

The AI Update

Current statistics show that around 48% of entrepreneurs, businesses and experts are using AI in their work flows now. Kevin and Graham share their own involvement and speculate on the future uses of AI in their own businesses.

Summary of the Podcast

Introductions and Podcast Overview

• Kevin and Graham discussed the hype around AI and how it’s changing their work.
• Both co-hosts are now in their 60s, so how are they faring exploring new tools to boost their skills and businesses?

AI tools for research and writing

• Kevin shared how he uses Poe to boost research and writing.
• He explained the dispensing of a ghostwriter.
• Poe helps Kevin produce AI summaries and drafts that save time and improve output.

Copywriting and marketing AI with BNSN

• Graham detailed BNSN / Benson’s trained models that emulate top copywriters.
• BNSN helps Graham by improving his copywriting to the A-lister level.
• Cloning is a particular strength.
• With cloning, you can take an email from someone like Dan Kennedy…
• Then you apply a client’s blueprint (based on the client’s identity, offer, and ideal client)—hey presto, you get a brilliant piece of copy that is almost totally unique.
• After that, if you want to make the copy more “corporate/less hype” you can apply refiners to ape your tone of voice.

Website optimisation with MeclabsAI

• Graham also detailed how MeclabsAI analyses websites.
• There are various apps built into MeclabsAI that can do this.
• They are like marketing experts or professors.
• See What it makes of Kevin’s GrowCFO website…

Book creation with Designrr

• Graham stunned Kevin by automating a 44-page book in under 60 minutes for his son’s business
• He used Designrr’s templates, all done despite limited experience with the tool.

And here’s that 44-page book…

Defending-the-digital-realm-a-chief-information-security-officers-guide-to-cyber-security_Selected Cyber – April 2024

Proofreading and editing with Grammarly

• Kevin recommended Grammarly’s paid version for its AI editing.
• It goes beyond spelling to maximise readability.
• Kevin says it has improved his own writing through its detailed suggestions.

Future directions of AI

• Both saw AI delaying retirement to optimise potential income from applying AI.
• Kevin spoke about cutting research time,
• He was an advocate of Microsoft CoPilot which integrates AI directly into common programs to boost productivity.

Clips from the Podcast

AI Elevates Graham’s Copywriting Offer

https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-BNSN.mp4

Headlines

https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-Headlines.mp4

Poe

https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-Poe.mp4

Using Designrr to Write a Book For Selected Cyber

https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-A-book-Written-Under-an-Hour.mp4

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham is “The High Net Worth Data Guy” who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers. Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com