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Cedar Carter & Lauren Farraye from The Good Patch

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Manage episode 357961415 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch .

The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations.

Topics covered in this episode

  • Organic retail first expansion
  • What an Omnichannel strategy looks like
  • The value of a brand compass
  • Learnings from launching in Target
  • What is middle funnel in CPG
  • Speaking in results

Key Takeaways

  • A brand should be present at every touch point in the consumer journey
  • There’s no such thing as a silver bullet in marketing
  • Always be testing something
  • Measure with a full-funnel view
  • Customers may not be different across channels but behaviors are

Please let us know your thoughts about the episode!

Where to find Cedar and Lauren:

Cedar: https://www.linkedin.com/in/cedar-carter-43319611/

Lauren: https://www.linkedin.com/in/laurenkanick/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 357961415 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch .

The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations.

Topics covered in this episode

  • Organic retail first expansion
  • What an Omnichannel strategy looks like
  • The value of a brand compass
  • Learnings from launching in Target
  • What is middle funnel in CPG
  • Speaking in results

Key Takeaways

  • A brand should be present at every touch point in the consumer journey
  • There’s no such thing as a silver bullet in marketing
  • Always be testing something
  • Measure with a full-funnel view
  • Customers may not be different across channels but behaviors are

Please let us know your thoughts about the episode!

Where to find Cedar and Lauren:

Cedar: https://www.linkedin.com/in/cedar-carter-43319611/

Lauren: https://www.linkedin.com/in/laurenkanick/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com

  continue reading

55 episodes

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