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Ronak Shan from Obvi on Preparing for Launching in Walmart

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Manage episode 357814126 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we meet Ronak Shah, the founder, and CEO at Obvi.

Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue.

We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer.

Other topics covered in this episode

  • Cold outreach tactics for big retail
  • How to pitch Walmart
  • Packaging changes for big retail
  • Rebate programs to drive in-store sales and protect online sales
  • Cannibalization of sales from retail partners

Key Takeaways

  • Differentiation is critical to find an entry point in a crowded category
  • Facebook is now a discovery channel
  • Going into retail can help you bring down blended CAC
  • Licensing deals can bring much-needed credibility to startup brands

Please let us know your thoughts about the episode!

Where to find Ronak Shah:

Linkedin: https://www.linkedin.com/in/ronak06/

Twitter: https://twitter.com/obviceo

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com

  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 357814126 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we meet Ronak Shah, the founder, and CEO at Obvi.

Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue.

We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer.

Other topics covered in this episode

  • Cold outreach tactics for big retail
  • How to pitch Walmart
  • Packaging changes for big retail
  • Rebate programs to drive in-store sales and protect online sales
  • Cannibalization of sales from retail partners

Key Takeaways

  • Differentiation is critical to find an entry point in a crowded category
  • Facebook is now a discovery channel
  • Going into retail can help you bring down blended CAC
  • Licensing deals can bring much-needed credibility to startup brands

Please let us know your thoughts about the episode!

Where to find Ronak Shah:

Linkedin: https://www.linkedin.com/in/ronak06/

Twitter: https://twitter.com/obviceo

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com

  continue reading

56 episodes

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