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Live from the National Hardware Show - The Omnichannel Marketer
Manage episode 357001270 series 3446717
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In this episode, Kait is at the National Hardware Show in Las Vegas where she met four hardware experts:
- Alyssa DeSio from Paragon
- Scott Collins from YAT
- Brian Nooner from Twist & Seal
- Curtis Newman from DK2
Topics covered in this episode
- Representing a portfolio of brands
- Brand licensing and partnerships
- Going from OEM to a consumer brand
- The nuance of selling in online retail marketplaces
- Role of distributors in hardware and durable good distribution
- Role of customer service in hardware and durable goods
Key takeaways:
- The hardware industry facings the same exact challenges as CPG
- The hardware category is huge and you can grow a massive business
- With a single successful product, you can launch new product lines
- With growth, comes growing pains
- To win big you need to be customer obsessed.
Where to find our guests:
- Alyssa: https://www.linkedin.com/in/alyssadesio/
- Scott: https://www.linkedin.com/in/scottcollinsjr/
- Curtis: https://www.linkedin.com/in/curtis-neuman/
- Brian: https://twistandseal.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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