#57: Amanda Jordan

The Page 2 Podcast: An SEO Podcast

#Tech #Business #Podcasting Education #Marketing #Jacob Stoops #Jeff Louella #Search Engine Optimization #Digital Marketing #Online Advertising #SEO

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

4 years ago 1:14:09

MP3•Episode home

In this week’s episode, we talk with Amanda Jordan, Director of Local Search at Locomotive, an award-winning technical SEO agency.

We talk about odd jobs before we were SEO’s including ice cream and Amanda’s love for gaming, her studies in math, science, philosophy, sociology, and engineering before she got into marketing and SEO. We talk about her early career in SEO and how she found her niche as a local SEO expert and her passion for helping local businesses. Amanda also tells the story of how she crushed her interview at Locomotive, and her tips for becoming better-known within the industry.

We also dive deep into diversity and inclusion within the SEO space and how we can do better, and we react to the news of the December Core Algorithm update.

74 episodes

#57: Amanda Jordan

The Page 2 Podcast: An SEO Podcast

published 4 years ago

MP3•Episode home

In this week’s episode, we talk with Amanda Jordan, Director of Local Search at Locomotive, an award-winning technical SEO agency.

We also dive deep into diversity and inclusion within the SEO space and how we can do better, and we react to the news of the December Core Algorithm update.

74 episodes

#Tech #Business #Podcasting Education #Marketing #Jacob Stoops #Jeff Louella #Search Engine Optimization #Digital Marketing #Online Advertising #SEO

All episodes

1
#75: Azeem Ahmad 1:50:04

4 years ago1:50:04

1:50:04

In this week’s episode – the Season #3 finale, we talk with Azeem Ahmad (you know him as Azeem Digital ), award-winning digital marketer, international conference speaker, diversity advocate, and host of the Azeem Digital Asks digital marketing podcast. Azeem shares how he began as an aspiring sports journalist and when that didn’t work out he shares how he landed his first SEO gig. He discusses his time at multiple agencies, his transition to in-house SEO roles, and the different challenges each type of role presents. We also get into salary transparency, disparities in salary, knowing your value, and we share our experiences and advice for negotiating the salary you want. We also cover off on why he decided to start a podcast and how he has used his podcast to build his personal brand. For our core topic, there’s no better way to end the season than by digging deep into Diversity and Inclusion. We talk about Azeem’s article from February entitled “ Diversity and Inclusion in Marketing in 2021: Why has nothing changed? ” We discuss the current state of diversity and inclusion in SEO, Azeem shares his experiences, we discuss what areas we believe are still not where they need to be, and what we can all do to continue to improve diversity and inclusion in our industry. Lastly, we take our final round of Twitter questions of the week and award an entire box of Page 2 Podcast swag. So get your popcorn ready as we tell Azeem’s SEO story and have another great roundtable discussion.…

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#74: Dawn Anderson 1:37:03

4 years ago1:37:03

1:37:03

In this week’s episode, we talk with Dawn Anderson , Managing Director at Bertey , International Technical SEO Consultant and Speaker. We talk about how she went from owning a construction company to transitioning into web development, digital marketing, and then becoming a self-taught SEO. We talk about what it’s like to go through the challenge of initially learning SEO when there are so many grey areas and opinions, and how she learned SEO from an Information Architect,. Additionally, Dawn shares her thoughts on traditional education as it relates to digital marketing preparedness, why she started her own company, and her passion for information retrieval and indexing which has led her to get her Masters in the field of Computer Science, AI and Machine Learning. For our core topic, we discuss Google’s BERT and how it incorporates natural language understanding, AI, machine learning, and just what – if anything – you can do to optimize for it (spoiler: it’s not simple to optimize for). Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag. So get your popcorn ready as we tell Dawn’s SEO story and have another great roundtable discussion.…

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#73: Chima Mmeje 1:21:20

4 years ago1:21:20

1:21:20

In this week’s episode, we talk with Chima Mmeje , Content Strategist, SEO Copywriter and Founder of Zenith Copy . We talk about growing up in Nigeria, going to college, working at hotels, working as a bartender, landing a government job (which she still works at today), why she decided to get a second job, how she became a copywriter at a content mill churning out 100,000 words per month, and how that back-breaking job led her to found her own copywriting company Zenith Copy. We also touch on why she decided specifically to focus on SaaS and tech companies, how she’s gone about developing her personal brand and establishing her presence within the SEO industry. For our core topic, we talk about topic clusters and long-form content, how to properly execute a topic-cluster strategy, we share our thoughts on whether long-form content is right for all types of pages, and talk about how to use topic clusters and long-form content to sell your products and services. Finally, we answer Twitter questions of the week and award some more swag. So get your popcorn ready as we tell Chima’s SEO story and have another great roundtable discussion.…

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#72: Kevin Indig 1:31:23

4 years ago1:31:23

1:31:23

In this week’s episode, we talk with Kevin Indig , Director of SEO at Shopify and host of the Tech Bound Podcast . We talk about his beginnings living as a young gamer, his collegiate experience in the business space and his eventual transition into digital marketing as a trainee at The Reach Group, a former digital marketing agency in Germany. We talk about how they helped him build his foundational skills, how they helped him develop his craft as a consultant, and which skills he honed on his own. We cover his roles at Searchmetrics to Atlassian , G2 , and finally how we landed his gig at Shopify and what his role looks like there. As a sidebar, we all share our hilarious first websites. For our core topic, we discuss a new concept we’re calling “Zero-Based SEO” (are actually Kevin is terming it) that involves testing literally everything you can from an SEO perspective and using it to drive your strategy. It’s an amazing part of the discussion that you won’t want to miss. And finally, we take Twitter questions of the week and award some more Page 2 Podcast swag! So get your popcorn ready while we tell Kevin’s SEO story and have another great roundtable discussion.…

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#71: Alina Benny 1:32:25

4 years ago1:32:25

1:32:25

In this week’s episode, we talk with Alina Benny , SEO & Content Lead at Nextiva . We talk about her background in engineering and as an aspiring astrophysicist, her transition away from that career path and her start in brand and product marketing, what led her to make the switch to SEO, as well as her journey from Freshworks to Saleshacker and eventually to Nextiva. We also talk about traditional bias against Indian SEO’s within the U.S. along with the most common misperceptions. Additionally, we cover Alina’s really awesome LinkedIn profile in which she brings the fire by publishing actual results next to her job history (something more people should do). For the core topic, we talk about content strategy in SEO, the most important aspects of doing content the right way, how to balance product SEO and selling in an era where Google values high-funnel informational content, and much more. Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag. So get your popcorn ready as we tell Alina’s SEO story and have another great roundtable discussion.…

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#70: Hannah Bryce 1:22:47

4 years ago1:22:47

1:22:47

In this week’s episode, we talk with Hannah Bryce , SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast . We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more. For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away. Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise. So get your popcorn ready as we tell Hannah’s SEO story and have another great roundtable discussion.…

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#69: Jaimie Clark & Christine Liang 1:33:32

4 years ago1:33:32

1:33:32

In this week’s episode, we give you a double-header as we talk to not one but two amazing SEOs! We chat with Jaimie Clark , former Head of SEO at The Wirecutter (now VP of SEO at Centerfield), and also with Christine Liang , Director of SEO at The New York Times . We discuss our previously unknown digital marketing background crossover, and both Jaimie and Christine talk about their SEO career journeys from working at different digital marketing agencies to previous experience in publishing, jumping in-house, biggest challenges, as well as what it’s been like to lead the SEO strategy at New York Times and The Wirecutter respectively. For our core topic, we dive deep into Publisher SEO and specifically what it’s like to work on SEO for a massive news site, how to work with editorial teams, doing SEO at scale, handling SEO for sites with paywalls, as well as what it was like to migrate The Wirecutter from a separate domain into a subfolder on The New York Times website. We also answer Twitter questions of the week and award some more Page 2 Podcast merch! So get your popcorn ready for this double-feature as we tell Jaimie and Christine’s SEO stories and have another great roundtable discussion.…

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#68: Mordy Oberstein 1:26:44

4 years ago1:26:44

1:26:44

In this week’s episode, we talk with Mordy Oberstein , liaison to the SEO community for Wix . We talk about his background as a teacher, why he decided to get out of the education field, and how he got his start in digital marketing. We go into how he landed the job at Rank Ranger and his evolution from Marketing & Content Manager to CMO. We also discuss what was behind his decision to move on and become the SEO community liaison at Wix and how he is managing to juggle leading or contributing to 3 podcasts. For our core topic, we talk about Wix SEO, tackle why Wix seems to get a bad rap in the SEO community, and touch on key SEO features and capabilities. Finally, we answer Twitter questions of the week and award some more Page 2 Podcast merch! So get your popcorn ready as we tell Mordy’s SEO story and have another great roundtable discussion.…

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#67: Daniel K. Cheung 1:35:39

4 years ago1:35:39

1:35:39

In this week’s episode, we talk with Daniel K. Cheung , SEO team lead at Prosperity Media , an SEO and Content company based in Australia, and Host of the Make SEO Simple Again Podcast . We discuss his background in speech pathology and health, his career in wedding photography, and why he eventually transitioned to digital marketing and SEO. We discuss his rise from junior SEO and content strategist and how he was able to work his way up to the team lead, talk about his best stories and so much more. For today’s core topic, we dive deep into what it’s like to run an SEO podcast, talk about how we all decided to start our podcasts, things to consider before you start a podcast, our equipment set ups and recommendations, and so much more. Finally, we read Twitter questions of the week and award some Page 2 Podcast swag! So get your popcorn ready as we tell Daniel’s SEO story and have another great roundtable discussion.…

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#66: Geoff Atkinson 1:27:51

4 years ago1:27:51

1:27:51

In this week’s episode, we talk with Geoff Atkinson , Founder & CEO of Huckabuy , an SEO platform focused on a technology-based approach to SEO. We talk about Geoff’s evolution from ski-bum to SEO to CEO, his time and experience at Dartmouth College, how he went from Email Marketing Manager to leading all SEO & Digital at Overstock as marketplaces were on the rise, what it was like being part of the acquisition of Portico, and what drove him to found his own company Huckabuy and take it from a coupon-website to a SaaS SEO company. For our weekly topic, we discuss the ins and outs of doing Enterprise Ecommerce at massive scale, and what strategies Geoff was able to use during his time at Overstock that still work today. And lastly, we take more weekly Twitter questions and award more swag. So get your popcorn ready as we tell Geoff’s SEO story and have another great roundtable discussion.…

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#65: Veruska Anconitano 1:32:00

4 years ago1:32:00

1:32:00

In this week’s episode, we talk with Veruska Anconitano , a multilingual SEO expert and digital marketing consultant with over 20 years of experience. We discuss how she started her career in the early days of the web in Italy, how she went from a journalism background to a long-term career in SEO, what it’s like being a Google Quality Rater, as well as some of her best SEO experiences and stories. For our core topic, we discuss Multilingual SEO from a content and cultural standpoint including how SEO strategy might differ from culture to culture, language to language, and how to handle SEO for non-English or non-US based websites. Finally, we answer this week’s Twitter questions and award an amazing set of laser-generated P2P coasters . So get your popcorn ready as we tell Veruska’s SEO story and have another great roundtable discussion.…

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#64: Paul Shapiro 1:34:03

4 years ago1:34:03

1:34:03

In this week’s episode, we talk with Paul Shapiro , Global Director of Technical SEO at Condé Nast and co-founder of TechSEOBoost , an advanced technical SEO conference. We discuss how he went from wanting to do social media marketing to SEO, his unique Twitter handle, agency vs. in-house, his funniest SEO story, the story behind the founding of TechSEOBoost, and much more. For our core topic, we talk about the rise of Technical SEO, why we think advanced technical SEO has blown up over the last few years, and the skills that make great technical SEO’s. Finally, we take Twitter questions of the week and award another Page 2 Podcast t-shirt.…

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#63: Jason Barnard 1:28:46

4 years ago1:28:46

1:28:46

In this week’s episode, we welcome Jason Barnard (aka The Brand SERP Guy), Founder & CEO of Kalicube . Jason Barnard is a digital marketing consultant who specializes in Brand SERPs and knowledge panels. He also hosts The Kalicube Marketing Podcast in which he talks with the smartest people in digital marketing on topics they know inside and out. We tell Jason’s SEO story in which he went from producing an internationally syndicated children’s show called Boowa and Kwala to a career in SEO. We also spend time paying tribute to Hamlet Batista , the late CEO & Founder of Ranksense and a guest on our show earlier this season. We share our stories and talk about the outpouring of grief and support within the industry. We can’t promise that we’ll do his legacy justice, but we felt it appropriate to pay our respects. Rest in Peace Hamlet. Please if you have the means, donate to Hamlet's GoFundMe to assist his family in their time of need: https://www.gofundme.com/f/in-memory-of-hamlet-batista…

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#62: Jackie Chu 1:35:04

4 years ago1:35:04

1:35:04

In this week’s episode, we talk with Jackie Chu , Global Lead of Intelligence at Uber . We discuss how she started at a marketing agency out of college as an unpaid intern beginning in local SEO for franchises and backlinking for lawyers, and how she has worked her way into the tech industry with roles at Yahoo, Square , Dropbox , and Uber. We get into what it’s like to do SEO for very large enterprises as well as emerging tech companies, what was behind her boomerang back to Uber, as well as diversity and representation in the industry, impostor syndrome, and much more. For our topic of the day, we dive into App Store Optimization and discuss best practices and key differences from traditional SEO. And finally, we take your Twitter questions and award another P2P t-shirt!…

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#61: Kameron Jenkins 1:24:35

4 years ago1:24:35