The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Big Pitch with Jimmy Carr
1 Phil Wang Pitches Psychological Thriller Starring WHO?! 24:35
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LikedItās the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Philās subgenre isā¦This Place is Evil. Weāre talking psychological torture, weāre talking gory death scenes, weāre talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From āSteamy Crime Movies from the 1970sā to āAustralian Dysfunctional Family Comedies Starring A Strong Female Leadā, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / āNetflix Executiveā by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Holeā¦
šļøMastering Local SEO & Agency Growth with Claire Carlile | Episode #58
Manage episode 280041355 series 2621139
Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 58 of the Page 2 Podcast, we chat with Claire Carlile, founder of Claire Carlile Marketing, about her inspiring journey from teacher to agency owner. Claire opens up about her path to becoming a local SEO expert, tackling imposter syndrome, speaking at major conferences, and navigating the ups and downs of running a small boutique agency.
From practical SEO tips for small businesses to insights on balancing work-life during challenging times, Claire provides a refreshingly honest perspective on what it truly means to succeed in the digital marketing world.
š In this episode:
ā¢ Claireās transition from teaching to digital marketing
ā¢ Valuable strategies for small business local SEO
ā¢ How Claire overcame imposter syndrome through public speaking
ā¢ Tips for getting started with conference speaking in SEO
ā¢ Lessons learned from running a boutique SEO agency for over 10 years
ā¢ Practical advice for handling client relationships and choosing ideal clients
ā¢ Navigating challenges like COVID-19ās impact on small businesses
ā¢ Why building community support is essential in the SEO industry
ā¢ Claireās insights into effective professional development practices
ā¢ Personal anecdotes about cold-water swimming and maintaining mental health
Claireās journey highlights the importance of passion, resilience, and community support in building a thriving SEO career.
š Subscribe to the Page 2 Podcast for more SEO insights and inspiring career stories!
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
77 episodes
ShareManage episode 280041355 series 2621139
Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 58 of the Page 2 Podcast, we chat with Claire Carlile, founder of Claire Carlile Marketing, about her inspiring journey from teacher to agency owner. Claire opens up about her path to becoming a local SEO expert, tackling imposter syndrome, speaking at major conferences, and navigating the ups and downs of running a small boutique agency.
From practical SEO tips for small businesses to insights on balancing work-life during challenging times, Claire provides a refreshingly honest perspective on what it truly means to succeed in the digital marketing world.
š In this episode:
ā¢ Claireās transition from teaching to digital marketing
ā¢ Valuable strategies for small business local SEO
ā¢ How Claire overcame imposter syndrome through public speaking
ā¢ Tips for getting started with conference speaking in SEO
ā¢ Lessons learned from running a boutique SEO agency for over 10 years
ā¢ Practical advice for handling client relationships and choosing ideal clients
ā¢ Navigating challenges like COVID-19ās impact on small businesses
ā¢ Why building community support is essential in the SEO industry
ā¢ Claireās insights into effective professional development practices
ā¢ Personal anecdotes about cold-water swimming and maintaining mental health
Claireās journey highlights the importance of passion, resilience, and community support in building a thriving SEO career.
š Subscribe to the Page 2 Podcast for more SEO insights and inspiring career stories!
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
77 episodes
All episodes
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1 š How Query Fan Out Transforms SEO: Noah Learner on Google's AI Mode & ROSP | Page 2 Podcast š 50:05
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Play Later Play Later Lists Like Likedhttps://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah LearnerāDirector of Innovation at Sterling Sky and founder of the SEO Communityāunpacking groundbreaking concepts like Googleās Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape. Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement. šÆ In this episode: ā¢ What "Query Fan Out" isāand why it's a game-changer for SEO ā¢ The introduction of "Return on Search Page (ROSP)" and why it matters to Google ā¢ Why rank tracking is becoming obsoleteāand what's replacing it ā¢ How AI overviews and synthetic queries impact content strategies ā¢ The critical role of structured data and schema in AI-driven SEO ā¢ How Noah builds automated data pipelines using APIs for SEO insights ā¢ Why testing and experimentation is essential for future-proofing SEO strategies ā¢ The growing role of local SEO and video content in the age of AI ā¢ Behind-the-scenes insights into managing the SEO Community Slack group Noah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing. š§ Listen & Subscribe: Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Donāt forget to leave a review and share with your team. š Mentioned Links & Resources: Episode on Youtube The SEO Community Sterling Sky Incorporated Postamatic Google patents on Search with Stateful Chat Qforia (tool by Mike King) Barry Adamsās LinkedIn post about news publishersā click losses Cindy Krum Episode on Fraggles Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 Mike King on Relevance Engineering, AI Search & the Query Fan Out Technique | Page 2 Podcast š 52:40
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Play Later Play Later Lists Like Likedhttps://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search. From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down whatās next for SEOsāand why the entire playbook needs to change toward . Learn why impressions are the new KPI, how to optimize for synthetic queries, and why relevance engineering could be the only way forward. š In this episode: ā¢ Mikeās raw reaction to Google I/O and the existential threat to traditional SEO ā¢ The concept of ārelevance engineeringā and why SEO needs to evolve ā¢ Why impressions and brand awareness are becoming core SEO KPIs ā¢ Google's āquery fan outā technique and how it reshapes keyword research ā¢ Why rank tracking is dead and new metrics like visibility and citations matter more ā¢ The case for treating search as a branding channel, not just a performance one ā¢ The future of Google Search Console and what itās still missing ā¢ The gap between current SEO tools and what practitioners actually need ā¢ How AI mode, reasoning, and semantic triples influence optimization ā¢ Mikeās prediction: in 12 months, the default Google experience will be AI-first Mike King offers a reality check and roadmap for SEOs ready to embrace changeāand lead it. š§ Listen & Subscribe: Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Donāt forget to leave a review and share with your team. š Mentioned Links & Resources: ā¢ iPullRank ā Mike Kingās SEO and content strategy agency ā¢ Profound ā Mike's next-gen SEO platform built for the AI era ā¢ The Future of Search: A Recap Discussion of Google I/O ā¢ Relevance Engineering Framework ā Deep dive into Mikeās technical methodology ā¢ Mike King on LinkedIn ā¢ Mike King on X / Twitter Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 Nick LeRoy on Link Building, Reddit SEO, and Reframing SEO as Non-Paid Marketing 1:02:04
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Play Later Play Later Lists Like Likedhttps://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy. As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch , owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organic visibility. We also talk AI overviews, enterprise link building, and why SEO can no longer āpolish the turd.ā š§© In this episode: ā¢ The origin and pivot of Nickās SEO for Lunch newsletter ā¢ Why SEOJobs.com was born out of frustration with job searches ā¢ How Nick took over the r/SEOJobs subreddit (without spending a dime) ā¢ The state of link building todayāand why itās resurging ā¢ Using affiliate and PR channels to win in AI-driven search ā¢ Why SEO canāt āsaveā bad products or businesses anymore ā¢ Why ātrust me, broā attribution doesnāt cut it in the boardroom ā¢ The risk of tying SEO measurement too tightly to organic channel data ā¢ How Reddit traffic is affecting visibilityāand why itās now an organic channel ā¢ What SEOs need to do to survive the AI shift in 2025 Nick delivers a refreshingly candid perspective on what it takes to stay relevant in a post-AI, post-rank-tracking world. š§ Listen & Subscribe: Be sure to follow the Page 2 Podcast on your favorite platform, and leave a review if this episode gave you a fresh perspective on SEO's evolving role. š Mentioned Links & Resources: ā¢ Nick LeRoyās Official Website ā¢ SEO for Lunch Newsletter ā¢ SEOJobs.com ā Marketing Job Board ā¢ r/SEOJobs Subreddit ā¢ Follow Nick on LinkedIn ā¢ Follow Nick on Twitter/X Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 Azeem Ahmad on SEO Salary Gaps, DEI in Marketing & Building a Digital Voice š§ | Episode #75 1:50:04
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Play Later Play Later Lists Like LikedIn the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmadāaward-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing. š In this episode: ā¢ How Azeem pivoted from sports journalism into SEO and digital marketing ā¢ The difference between agency vs. in-house SEO career paths ā¢ Salary disparities and the importance of transparency in the SEO industry ā¢ Why he launched his podcast and how it amplifies underrepresented voices ā¢ The personal and professional toll of being overlooked due to bias ā¢ What inspired his viral article: "Diversity, Inclusion, and Marketing in 2021: Why Has Nothing Changed?" ā¢ DEI progress in SEOāwhatās working, whatās not, and whatās needed ā¢ Practical steps companies and individuals can take to create real change ā¢ A candid discussion about privilege, allyship, and accountability in tech ā¢ Closing the season with a look ahead and how every voice matters A must-listen episode for any marketer who believes in equity, authenticity, and growthāon every level. š Subscribe for more fearless conversations and real industry stories. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 Dawn Anderson on NLP, Google's BERT & Learning SEO from Scratch š§ | Episode #74 1:37:03
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Play Later Play Later Lists Like LikedIn Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industryās most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey. We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If youāve ever wondered what makes Google's BERT tickāor what itās like to learn SEO from the ground upāthis episode delivers in every way. š§¬ In this episode: ā¢ Dawn's transition from construction business owner to SEO expert ā¢ How an information architect changed her perspective on web development ā¢ Her academic pursuit of AI, machine learning, and information retrieval ā¢ What Google's BERT algorithm actually doesāand its real-world SEO impact ā¢ Why passion and self-directed learning matter more than any degree ā¢ The power of passage ranking, contextual relevance, and NLP in search ā¢ A behind-the-scenes look at Dawn's experience speaking at BrightonSEO ā¢ Public speaking advice for SEOs just starting out ā¢ Misconceptions about traditional education and digital marketing careers ā¢ Why understanding search engine architecture can change how you do SEO Dawnās journey proves that SEO isnāt just a skillāitās a discipline where grit, learning, and curiosity win every time. š Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 Chima Mmeje on SEO Content Strategy, Topic Clusters & Building a Personal Brand from Nigeria š | Episode #73 1:21:20
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Play Later Play Later Lists Like LikedIn Episode 73 of the Page 2 Podcast, we talk with Chima MmejeāSEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey. She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing. š” In this episode: ā¢ How Chima transitioned from hotel work and bartending to founding Zenith Copy ā¢ The physical and emotional toll of content mill workāand how she escaped ā¢ Finding the courage to charge premium rates and break free from bias ā¢ Using LinkedIn and Twitter to build an organic personal brand ā¢ How she structures SEO content strategies with topic clusters and long-form content ā¢ Her take on integrating value propositions into blog content ā¢ Why some of the best-performing posts donāt show up in keyword tools ā¢ The importance of writing content that serves the readerānot word count goals ā¢ Real talk on bias, burnout, and battling industry gatekeeping ā¢ Her unique process for selling content strategy through education and content briefs Chimaās story is raw, real, and rich with insights for content marketers, SEOs, and freelancers alike. š Subscribe for more inspiring stories and tactical SEO guidance. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 š Kevin Indig on SEO Testing, Zero-Based Strategy & Scaling SEO at Shopify | Episode #72 1:31:23
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Play Later Play Later Lists Like LikedIn Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership. In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratchātitle tags to templatesāto drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get things done. š§Ŗ In this episode: ā¢ Kevinās journey from gamer kid in Germany to SEO leader at Shopify ā¢ Lessons learned from Atlassian, G2, and DailyMotion ā¢ What "Zero-Based SEO" really meansāand why it matters now ā¢ Testing frameworks and tools for SEO experimentation ā¢ Why robust testing is essential for modern enterprise SEO ā¢ The challenges of implementation and developer collaboration ā¢ How to scale SEO across large teams and product orgs ā¢ Podcasting vs. writing: how Kevin creates content at scale ā¢ How to fight burnout, prioritize your time, and build systems ā¢ The future of data-driven SEO and what SEOs can learn from medicine This episode is packed with career insights, innovative thinking, and tactical SEO approaches for growth-stage and enterprise teams alike. š Subscribe for more expert SEO strategies and industry leader interviews! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 From Aspiring Astrophysicist to SEO Leader: Alina Benny on Content Strategy & Global Career Growth š | Episode #71 1:32:25
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Play Later Play Later Lists Like LikedEpisode 71 of the Page 2 Podcast features Alina Benny, SEO and Content Lead at Nextiva. Alina shares her remarkable journey from engineering student and aspiring astrophysicist in India to leading global SEO strategy for a major SaaS brand. She opens up about breaking into the U.S. market, overcoming bias, and establishing herself as a content-driven growth marketer. This episode covers everything from content optimization and product-focused SEO to international career building and diversity in marketing. š In this episode: ā¢ Alina's unexpected pivot from engineering to SEO ā¢ How she built authority with her LinkedIn profile and quantifiable results ā¢ Insights into SEO for SaaS and telecom, including high-funnel vs. product content ā¢ Smart strategies for scaling content and building internal processes ā¢ Navigating U.S. hiring biases and the realities of working remotely from India ā¢ How to blend CRO, paid media, and SEO into a cohesive demand gen strategy ā¢ Why she believes SEOs must understand product development ā¢ Tactical advice on managing sales relationships and mining internal insights for content ā¢ Honest reflections on burnout, career resilience, and imposter syndrome ā¢ The cultural complexity of India and what Western marketers should understand Alina's transparency, technical expertise, and leadership in SEO make this an episode packed with both inspiration and practical strategies for marketers of all levels. š Subscribe to the Page 2 Podcast for more behind-the-scenes stories and tactical SEO advice. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 SEO Podcasting Secrets, Career Insights & Digital Marketing Lessons with Hannah Bryce | Episode #70 1:22:47
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Play Later Play Later Lists Like LikedIn this weekās episode, we talk with Hannah Bryce , SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast . We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more. For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away. Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise. So get your popcorn ready as we tell Hannahās SEO story and have another great roundtable discussion. https://page2pod.com - In Episode 70 of the Page 2 Podcast, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast. Hannah shares her journey from general digital marketing to SEO leadership, her experiences across diverse industries including legal, education, fitness, and nutrition, and valuable insights on starting and sustaining a successful podcast. Hannah offers candid advice about podcasting, managing work-life balance, and handling imposter syndrome. š§ In this episode: ā¢ Hannahās path from digital marketing generalist to SEO specialist ā¢ Behind the scenes of running the SEO SAS podcast ā¢ Why collaboration is the essential skill for successful SEO ā¢ Practical insights into managing international SEO (hreflang and beyond) ā¢ Personal growth and lessons learned from working across multiple industries ā¢ Best practices for podcast planning and execution ā¢ Navigating imposter syndrome as an SEO professional ā¢ Memorable SEO wins and tough learning experiences ā¢ Unique perspectives on podcasting challenges and stepping away after 100 episodes ā¢ Why trying all areas of SEO is crucial for career growth Hannahās genuine approach and actionable tips make this episode invaluable for aspiring SEOs, digital marketers, and podcast creators. š Subscribe to the Page 2 Podcast for more SEO career stories and digital marketing tips! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 šļø Publisher SEO Secrets & Editorial Strategy with Jaimie Clark (Wirecutter) & Christine Liang (NYT) | Episode #69 1:33:32
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Play Later Play Later Lists Like Likedhttps://page2pod.com - Episode 69 of the Page 2 Podcast features a dynamic double-header with Jaimie Clark, Head of SEO at Wirecutter, and Christine Liang, Director of SEO at The New York Times. They dive into their unique journeys in SEO, transitioning from agency roles into influential positions within two major publishing brands. Learn how they manage SEO strategy at massive scale, effectively collaborate with editorial teams, handle paywalls, and execute large-scale migrations. šÆ In this episode: ā¢ Career paths of Jaimie and Christine from agencies to publishing ā¢ Strategic insights for publisher SEO ā¢ How Wirecutter successfully migrated to NYTās domain ā¢ Tips for managing editorial SEO at scale ā¢ Practical strategies for handling paywalls and gated content ā¢ Challenges and opportunities in international SEO ā¢ Essential tools and resources for SEO professionals ā¢ Effective strategies for earning featured snippets and Google Discover visibility ā¢ SEO communication and relationship-building advice ā¢ Real-life experiences managing high-traffic sites This episode provides essential insights into publisher SEO, perfect for digital marketers, SEO professionals, and anyone aiming to excel in SEO strategy and leadership. š Subscribe to the Page 2 Podcast for more expert conversations and SEO insights! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 Wix SEO Myths, Platform Capabilities & Mordy Oberstein's SEO Journey | Episode #68 1:26:44
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Play Later Play Later Lists Like LikedEpisode 68 of the Page 2 Podcast welcomes Mordy Oberstein, Head of SEO Branding at Wix and host of multiple SEO podcasts. Mordy shares his unconventional path from teacher to SEO leader and dives deep into Wix SEO, addressing common misconceptions about the platform. Discover the robust SEO tools available within Wix, the reality of SEO on hosted platforms, and how Mordy navigates his unique role bridging Wix and the broader SEO community. ā” In this episode: ā¢ Mordy's fascinating journey from teacher to Wix's SEO advocate ā¢ Dispelling common SEO myths about Wix ā¢ Powerful SEO features and customization options in Wix ā¢ Practical tips for maximizing Wix sites' SEO performance ā¢ Insights into podcasting and content creation within the SEO industry ā¢ Mordy's experiences leading Rank Ranger as CMO ā¢ Balancing internal advocacy with external SEO community engagement ā¢ Personal reflections on teaching and SEO career lessons ā¢ Fun conversations around football rivalries and 1980s wrestling nostalgia Mordyās honest and engaging insights provide essential takeaways for SEO professionals, Wix users, and anyone curious about platform-based SEO. š Subscribe to the Page 2 Podcast for more insights into SEO strategies and career growth! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 š¬ From Speech Pathology to SEO Podcasting: Daniel K Cheung's Inspiring Journey | Episode #67 1:35:39
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Play Later Play Later Lists Like LikedEpisode 67 of the Page 2 Podcast welcomes Daniel K Cheung, SEO Team Lead at Prosperity Media and host of the "Make SEO Simple Again" podcast. Daniel shares his remarkable journey from speech pathology and wedding photography to becoming an influential voice in the SEO community. He discusses the reality of agency life, his swift rise in SEO, and what it takes to produce a successful podcast. Join us as we dive deep into podcasting tips, SEO career insights, and tackle real-world challenges in the digital marketing space. š§ In this episode: ā¢ Danielās transition from speech pathology and photography to SEO ā¢ Lessons learned climbing from junior SEO to team lead at Prosperity Media ā¢ The challenges and realities of agency SEO life ā¢ Essential tips for launching and sustaining a successful podcast ā¢ How to choose podcasting equipment, tools, and platforms ā¢ Handling imposter syndrome and personal branding in SEO ā¢ Addressing diversity, inclusion, and workplace culture in digital marketing ā¢ Dealing with negative experiences and toxicity in the industry ā¢ Fun discussion around LEGO and unexpected hobbies Daniel's story provides valuable insights and candid reflections on SEO careers, podcasting, and personal growth in digital marketing. š Subscribe to the Page 2 Podcast for more SEO stories and practical advice! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 š Geoff Atkinson on Scaling SEO for Massive E-Commerce Sites & Launching SaaS from Scratch | Episode #66 1:27:51
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Play Later Play Later Lists Like Likedhttps://page2pod.com - Episode 66 of the Page 2 Podcast features Geoff Atkinson, founder and CEO of Huckabuy and former SVP of Marketing at Overstock.com. Geoff unpacks his journey from ski racer to e-commerce executive, shares hard-earned lessons from building Overstockās SEO engine, and breaks down how Huckabuy helps enterprises implement structured data, dynamic rendering, and Core Web Vitals solutions. If you've ever wondered how SEO operates at ridiculous scaleāor how to pivot a failing startup into a thriving SaaS brandāthis episode is packed with war stories and wisdom. āļø In this episode: ā¢ From Dartmouth ski racer to marketing exec: Geoffās unlikely path to Overstock ā¢ The SEO architecture that fueled Overstockās growth to 300M+ in revenue ā¢ Building dynamic category pages from keyword demand ā¢ What it takes to run SEO at a company with 20 million+ SKUs ā¢ Black-hat SEO and the 6-month Google ban that changed everything ā¢ Why structured data and Core Web Vitals became Huckabuyās product foundation ā¢ Edge SEO, rendering solutions, and the transition from AMP ā¢ Advice for content strategy and category naming in e-commerce ā¢ Common pitfalls in faceted navigation and crawlability ā¢ How to work around internal red tape to implement SEO at scale Geoffās insights are a blueprint for navigating enterprise politics, building tech-enabled SEO processes, and understanding the future of technical optimization. š Subscribe for more deep-dive interviews with SEO and digital marketing leaders. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 š Multilingual SEO & Cultural Content Strategy with Veruska Anconitano | Episode #65 1:32:00
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Play Later Play Later Lists Like LikedEpisode 65 of the Page 2 Podcast welcomes Veruska Anconitano, a multilingual SEO expert and seasoned digital marketer. Veruska shares her incredible journey, beginning in Italy, transitioning to Google quality rating, and now running global SEO strategies for top international brands. She emphasizes the importance of cultural understanding in multilingual SEO and highlights common pitfalls companies face when localizing their content. Veruska also discusses the critical role of UX in multilingual marketing and offers actionable insights into creating culturally relevant and technically sound SEO strategies. š In this episode: ā¢ The essentials of multilingual SEO and how to avoid common mistakes ā¢ Importance of understanding cultural nuances in global marketing ā¢ Technical best practices for hreflang implementation ā¢ UX considerations for international audiences ā¢ Effective content strategies tailored for multilingual sites ā¢ Insights into working with global brands and tourism boards ā¢ Practical tips for improving local search presence globally ā¢ Differences in user search behaviors across countries ā¢ Pros and cons of being an SEO consultant versus working in-house ā¢ Real-life experiences from working as a Google quality rater This episode provides essential knowledge for marketers, SEOs, and global brands looking to expand internationally and effectively manage multilingual strategies. š Subscribe for more insights into multilingual SEO and global digital marketing strategies! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
1 š Technical SEO Mastery, Python Tips & Building Tech SEO Boost with Paul Shapiro | Episode #64 1:34:03
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Play Later Play Later Lists Like LikedEpisode 64 of the Page 2 Podcast welcomes Paul Shapiro, Global Director of Technical SEO at CondĆ© Nast and founder of Tech SEO Boost. Paul shares his incredible journey into technical SEO, from creating websites as a teenager to leading global SEO strategies for iconic brands like Wired, Vogue, and GQ. He opens up about building the renowned Tech SEO Boost conference, shares actionable insights on using Python for SEO, and explains how technical SEO is evolving as websites become more complex and data-driven. š§ In this episode: ā¢ Paul's journey from psychology student to technical SEO expert ā¢ Practical advice on getting started with Python for SEO ā¢ Insights into founding and growing the Tech SEO Boost conference ā¢ The rise and future of technical SEO as websites become increasingly complex ā¢ Real-life challenges and hilarious moments from client pitches (Ricky Martin anyone?) ā¢ What it's like balancing life as a parent of twins during a pandemic ā¢ Differences between agency life and in-house SEO ā¢ Key skills required to excel as a technical SEO specialist ā¢ Importance of experimentation, automation, and data analysis in modern SEO Paulās deep expertise and engaging stories make this episode essential listening for anyone interested in technical SEO, Python automation, or growing their SEO career. š Subscribe for more SEO insights and inspiring career stories. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 Optimizing Brand SERPs & Knowledge Panels with Jason Barnard (The Brand SERP Guy) | Episode #63 1:28:46
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Play Later Play Later Lists Like LikedEpisode 63 of the Page 2 Podcast features Jason Barnard, known globally as "The Brand SERP Guy" and founder of Kalicube. In this captivating discussion, Jason shares his extraordinary journeyāfrom punk-rock bassist and blue cartoon dog to pioneering expert in Brand SERP optimization and knowledge panel management. He explains the importance of controlling what Google shows about your brand, how to establish trust through optimized brand SERPs, and practical strategies for mastering Google's knowledge graph. This insightful conversation also touches on personal branding, entrepreneurship, and Jasonās colorful experiences in digital marketing. š§© In this episode: ā¢ Jasonās unique transition from punk rocker to SEO expert ā¢ Insights into controlling and optimizing your brandās Google results ā¢ Practical tips for managing and improving knowledge panels ā¢ The importance of schema and structured data for SEO success ā¢ How Jason leveraged personal branding to transform his career ā¢ Key lessons from building Kalicube and growing an SEO-focused company ā¢ Personal anecdotes about living and running a business in Mauritius ā¢ Jasonās compelling background as a cartoon blue dog in children's entertainment ā¢ Why empathy and trust are critical in digital marketing and brand building Jasonās stories and expertise provide invaluable lessons for marketers, business owners, and SEOs looking to optimize their brand visibility online. š Subscribe to the Page 2 Podcast for more digital marketing insights! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š Mastering Enterprise SEO & App Store Optimization with Jackie Chu (Uber) | Episode #62 1:35:04
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Play Later Play Later Lists Like LikedIn Episode 62 of the Page 2 Podcast, Jackie Chu, Global Lead of SEO Intelligence at Uber, shares her incredible journey through the tech SEO worldāfrom her start at small agencies to her current role managing global enterprise SEO strategies. Jackie reveals critical insights into app store optimization (ASO), shares advice on effectively managing SEO teams, and opens up about diversity, mentorship, and tackling imposter syndrome. š In this episode: ā¢ Jackieās career path from unpaid intern to Uber's Global SEO Intelligence Lead ā¢ Deep dive into App Store Optimization (ASO) and how it differs from traditional SEO ā¢ Effective strategies for managing and delegating within large SEO teams ā¢ Insights on communicating with developers and building strong cross-functional relationships ā¢ Tackling diversity, representation, and overcoming biases within the SEO industry ā¢ How to handle imposter syndrome and foster inclusive mentorship ā¢ SEO for large enterprise brands vs. small-scale businesses ā¢ Practical advice on starting a career in enterprise SEO ā¢ Lessons learned from working in high-growth tech environments like Uber, Square, and Dropbox This episode offers powerful insights and actionable tips, perfect for SEO professionals aiming for growth in their career and strategic thinking in digital marketing. š Subscribe for more insightful conversations and SEO expertise! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 šļø Shopify SEO Content Strategy & Career Growth Insights with Kameron Jenkins | Episode #61 1:24:35
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Play Later Play Later Lists Like LikedEpisode 61 of the Page 2 Podcast features Kameron Jenkins, SEO and Content Lead at Shopify, discussing her journey from agency life to leading content strategy at major tech brands. Kameron shares valuable lessons learned in team management, overcoming imposter syndrome, and effectively integrating SEO with content marketing. She emphasizes the importance of writing for users, not just search engines, and highlights practical strategies for improving content visibility through featured snippets and structured data. Kameronās approachable style and real-world experience make this a must-listen episode for content marketers, SEO professionals, and anyone interested in elevating their digital presence. āØ In this episode: ā¢ Kameronās career path from agency SEO to Shopify ā¢ Overcoming imposter syndrome in high-visibility roles ā¢ How to effectively manage and grow SEO teams ā¢ Strategies for aligning content marketing and SEO efforts ā¢ Using keyword data as user research to inform content ā¢ Best practices for optimizing content for Googleās featured snippets ā¢ The future of Google search, including passage-based indexing ā¢ Insights into content strategy at Shopify and Moz ā¢ Handling challenges in managing internal stakeholder expectations ā¢ Advice for new SEOs entering the industry This episode offers practical insights and actionable advice to enhance your approach to SEO-driven content strategy. š Subscribe for more SEO and content marketing wisdom. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š SEO Strategies for Nonprofits, Agency Insights & Career Wisdom with Mark Alves | Episode #60 1:35:53
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Play Later Play Later Lists Like LikedIn episode 60 of the Page 2 Podcast, Mark Alves, SEO Manager at GMMB, shares his fascinating journey from volunteer webmaster to leading impactful SEO strategies for nonprofits and associations. Mark opens up about website migrations, analytics best practices, and the unique challenges of SEO in the nonprofit sector. He discusses how to build effective SEO processes, the importance of empathy in client relationships, and candidly addresses ageism in the SEO industry. š In this episode: ā¢ Markās path into SEO through usability and analytics ā¢ Practical advice for successful nonprofit SEO ā¢ Key differences in SEO strategies for nonprofits vs. commercial sites ā¢ Best practices for handling complex website migrations ā¢ The realities of working within nonprofits and associations ā¢ Ageism in the SEO industry and overcoming biases ā¢ Valuable career advice for both junior and experienced SEOs ā¢ Importance of empathy and effective communication in SEO ā¢ Leveraging Google Data Studio and analytics to prove SEO value ā¢ How passion and willingness often outweigh skills in building teams Markās insights provide a deep understanding of how to effectively navigate SEO within nonprofits, associations, and across diverse teams and client relationships. š Subscribe to the Page 2 Podcast for more SEO insights and inspiring stories. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š Ecommerce SEO Masterclass and Holiday Strategy Tips with Luke Carthy | Episode #59 1:33:32
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Play Later Play Later Lists Like LikedEpisode 59 of the Page 2 Podcast features Luke Carthy, ecommerce consultant and founder of Afrodrops, sharing his remarkable journey from selling HDMI cables on eBay to becoming an ecommerce SEO expert. Luke dives deep into effective strategies for optimizing ecommerce sites, common pitfalls around holiday season optimization, and crucial post-holiday tactics, such as handling gift card strategies and returns. Luke also touches on entrepreneurship, his passion for improving customer experiences, and practical tips to boost online store performance. š In this episode: ā¢ Lukeās inspiring ecommerce journey from eBay seller to SEO expert ā¢ Key ecommerce SEO strategies for holiday season success ā¢ Essential post-holiday SEO and marketing tactics ā¢ How to optimize ecommerce sites for better conversions ā¢ Gift card optimization and managing returns effectively ā¢ Common ecommerce pitfalls and how to avoid them ā¢ Tips on using analytics for strategic decision-making ā¢ The importance of customer experience in ecommerce ā¢ Navigating challenges in entrepreneurship and ecommerce growth ā¢ Fun holiday anecdotes and SEO stories from the trenches Luke provides invaluable insights into ecommerce optimization, making this episode essential listening for marketers, entrepreneurs, and anyone looking to boost online sales and traffic. š Subscribe to the Page 2 Podcast for more actionable SEO tips and inspiring conversations. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 šļøMastering Local SEO & Agency Growth with Claire Carlile | Episode #58 1:26:25
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Play Later Play Later Lists Like LikedIn episode 58 of the Page 2 Podcast, we chat with Claire Carlile, founder of Claire Carlile Marketing, about her inspiring journey from teacher to agency owner. Claire opens up about her path to becoming a local SEO expert, tackling imposter syndrome, speaking at major conferences, and navigating the ups and downs of running a small boutique agency. From practical SEO tips for small businesses to insights on balancing work-life during challenging times, Claire provides a refreshingly honest perspective on what it truly means to succeed in the digital marketing world. š In this episode: ā¢ Claireās transition from teaching to digital marketing ā¢ Valuable strategies for small business local SEO ā¢ How Claire overcame imposter syndrome through public speaking ā¢ Tips for getting started with conference speaking in SEO ā¢ Lessons learned from running a boutique SEO agency for over 10 years ā¢ Practical advice for handling client relationships and choosing ideal clients ā¢ Navigating challenges like COVID-19ās impact on small businesses ā¢ Why building community support is essential in the SEO industry ā¢ Claireās insights into effective professional development practices ā¢ Personal anecdotes about cold-water swimming and maintaining mental health Claireās journey highlights the importance of passion, resilience, and community support in building a thriving SEO career. š Subscribe to the Page 2 Podcast for more SEO insights and inspiring career stories! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š® Local SEO Mastery, Gaming, and Diversity in SEO with Amanda Jordan | Episode #57 1:14:09
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Play Later Play Later Lists Like LikedIn episode 57 of the Page 2 Podcast, we're joined by Amanda Jordan, Director of Local Search at Locomotive. Amanda shares her fascinating journey into local SEO, starting from auditing Yellow Pages ads to becoming a respected voice in the industry. She dives deep into local SEO strategies, discusses common challenges like spam reporting, and highlights the critical importance of content quality in local rankings. Additionally, Amanda opens up about diversity in the SEO community and her impactful work with United Search to promote underrepresented speakers. Plus, we discuss gaming, parenthood, and managing work-life balance during the pandemic! š² In this episode: ā¢ Amandaās journey from debt collection to local SEO ā¢ Practical strategies for improving local SEO performance ā¢ How to effectively report and remove spam from Google Maps ā¢ The crucial role of content quality in local SEO ā¢ Gaming as a creative outlet and its unexpected benefits ā¢ Building effective local landing pages for multiple locations ā¢ How Amanda landed her role at Locomotive by demonstrating value ā¢ Diversity, inclusion, and confronting bias within the SEO industry ā¢ The impactful mission of United Search and Women in Tech SEO ā¢ Managing SEO challenges during Google's algorithm updates This episode is filled with actionable insights and honest conversations that will empower your approach to local SEO and inspire your growth in the SEO industry. š Subscribe to the Page 2 Podcast for more insightful SEO conversations. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š Mastering Website Migrations & Agency SEO Tips with Helen Pollitt | Episode #56 1:23:05
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Play Later Play Later Lists Like LikedIn episode 56 of the Page 2 Podcast, we chat with Helen Pollitt, Founder of Arrows Up, about her journey through SEO, digital marketing, and becoming an agency owner. Helen shares honest insights from her career path, including early SEO mistakes, the realities of launching her own agency, and crucial lessons learned from managing over 50 website migrations. We discuss critical SEO migration strategies, common pitfalls, the importance of redirects, and how to effectively navigate internal agency challenges. š§© In this episode: ā¢ Helenās journey from debt collection to digital marketing ā¢ Real stories of SEO learning curves and early career mishaps ā¢ Critical strategies for successful website migrations ā¢ The reality of agency life: stakeholder management, stress, and rewards ā¢ Essential tips for starting your own SEO consulting business ā¢ How to communicate effectively with developers and stakeholders ā¢ Overcoming common SEO implementation roadblocks ā¢ Preparing clients for Google's Core Web Vitals update ā¢ Helenās advice on public speaking and personal branding in SEO ā¢ Why the Women in Tech SEO community is invaluable for industry growth This conversation offers real-world advice and candid insights essential for anyone involved in website migrations, agency SEO, or considering launching their own consultancy. š Subscribe for more insights into the world of SEO and digital marketing! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š SEO Automation, Python & Entrepreneurship: Hamlet Batista's Inspiring Journey | Page 2 Podcast šļø 1:23:19
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Play Later Play Later Lists Like LikedIn this special episode of the Page 2 Podcast, we talk to Hamlet Batista, founder and CEO of RankSense, about his remarkable journey from the Dominican Republic to becoming a leading voice in SEO automation and Python. Hamlet shares his experiences of building successful businesses, overcoming setbacks, and why automation is critical for scaling SEO strategies. He dives deep into the benefits and limitations of Python in SEO, shares actionable insights on how to start automating your workflows, and emphasizes the power of empathy in client relationships. š In this episode: ā¢ Hamletās entrepreneurial journey from the Dominican Republic to the U.S. ā¢ How early experiences in IT shaped his passion for automation ā¢ The truth behind SEO automation and its real-world applications ā¢ Practical ways to integrate Python into your SEO workflows ā¢ Why understanding context and empathy are crucial in client-facing SEO ā¢ Common pitfalls and misconceptions around automated SEO tools ā¢ How RankSense simplifies SEO implementation at scale ā¢ Advice on becoming an SEO generalist before specializing ā¢ The importance of diversity and giving back through mentorship programs Hamlet's journey is packed with invaluable lessons on SEO automation, resilience, and leadershipāperfect for anyone looking to level up their SEO career. š Subscribe for more insightful SEO discussions Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š„ Ecommerce SEO & Personal Branding Secrets with Kristina Azarenko | Page 2 Podcast šļø 1:26:59
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Play Later Play Later Lists Like LikedOn this episode of the Page 2 Podcast, we're joined by ecommerce SEO specialist and founder of Marketing Syrup, Kristina Azarenko. Kristina shares her fascinating journey from Belarus to Canada, transitioning from debt collection to SEO, and ultimately launching her own successful business. We dive into her love for ecommerce SEO, managing technical challenges, and why she believes planning and clear documentation are key to SEO success. Kristina also talks about her popular "45-Day SEO Challenge" course, the power of personal branding, and shares insightful tips for holiday SEO strategy. š„ In this episode: ā¢ Kristina's transition from linguistics and debt collection to SEO ā¢ The launch and evolution of Marketing Syrup ā¢ Why ecommerce SEO is uniquely rewarding and challenging ā¢ Strategies to handle complex faceted navigation in ecommerce ā¢ Essential holiday-season SEO tips, including evergreen landing pages ā¢ Structured data strategies to boost ecommerce visibility ā¢ How planning, structure, and documentation drive SEO success ā¢ Advice for overcoming SEO imposter syndrome and finding your niche ā¢ Insights from Kristinaās popular "45-Day SEO Challenge" course This episode is packed with actionable advice to level up your ecommerce SEO gameāwhether you're an industry veteran or just starting out. š Subscribe for more ecommerce SEO strategies! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š B2B SEO, Halloween, and Red Hat Real Talk with Jairus Mitchell & Jennifer Calogero - Episode #53 1:22:26
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Play Later Play Later Lists Like LikedIn this Halloween special of the Page 2 Podcast, we welcome two powerhouse guests from Red Hat: Jairus Mitchell and Jennifer Calogero. Itās a fun, candid, and deep dive into B2B SEO, internal advocacy, technical challenges, and the hilarious chaos that is Halloween parenting. We cover the evolution of websites, whether SEOs really need to know Python, and why building relationships is more important than knowing every ranking factor. With a strong tag-team dynamic, this episode delivers insight and laughs in equal measure. š¬ In this episode: ā¢ Why technical SEO deserves more respect in product roadmaps ā¢ How Jairus got into SEO after being laid off from a link building agency ā¢ Jenniferās journey from design to dev to product management at Red Hat ā¢ The challenge of SEO implementation in enterprise environments ā¢ How to prioritize SEO projects when the roadmap is packed ā¢ The truth about Python, personal branding, and SEO impostor syndrome ā¢ Why building internal relationships drives SEO success ā¢ Whether subdomain vs. subfolder is the SEO debate that will never die ā¢ A wrestling-themed word association game you didnāt know you needed ā¢ Why SEO Twitter can be brilliant and brutal all at once This episode is a mix of professional wisdom, offbeat humor, and insight into how real SEO work happens behind the curtain. š Subscribe for future SEO deep dives from industry leaders! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 šÆ Joe Hall on Technical SEO, Personal Branding and Surviving Impostor Syndrome in SEO 1:27:53
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Play Later Play Later Lists Like LikedIn Episode 52 of the Page 2 Podcast, technical SEO veteran Joe Hall of Hall Analysis joins Jacob Stoops and Jeff Louella for a refreshingly candid deep dive into the SEO industry. From his early days in web development to running his own consulting business, Joe shares the behind-the-scenes realities of agency vs. freelance life, SEO implementation struggles, and his evolution as both a strategist and a brand. We also explore his take on personal branding, client psychology, imposter syndrome, and how success in SEO is rarely about having all the answersāand often about how you present them. š In this episode: ā¢ Joeās transition from web developer to technical SEO consultant ā¢ The origin of the āHoney Badgerā nickname and thoughts on personal branding ā¢ How being āa little obnoxiousā can actually drive SEO leads ā¢ The tension between technical expertise and marketing polish ā¢ Real talk about imposter syndrome and how Joe reframes it ā¢ Why implementationānot strategyāis the biggest SEO challenge ā¢ His most memorable wins, including a 12M-link plugin success story ā¢ Why he prefers PHP and how it still powers 30% of the internet ā¢ Dealing with CEOs, dev teams, and organizational politics ā¢ What makes a good SEO consultant (and what leads to burnout) Whether you're new to SEO or a seasoned strategist, this episode delivers a blend of tough truths, humor, and actionable insights to keep your mindset sharp and your strategies real. š Subscribe for more interviews with the people shaping the search marketing world. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š¦ SEO in a Pandemic: Behind the Scenes of the Page 2 Podcast Season 3 Premiere - Episode #51 34:03
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Play Later Play Later Lists Like LikedSeason 3 of the Page 2 Podcast kicks off with an introspective look into life, SEO, and resilience. Hosts Jacob Stoops and Jeff Louella open up about navigating COVID-era layoffs, landing at Wirecutter and The New York Times, surviving agency cuts, and the decision to keep the podcast alive. They share whatās new this seasonāincluding YouTube expansion, going back to their interview roots, and a preview of amazing SEO guests to come. This isnāt just another SEO podcast episodeāitās real, raw, and honest about what it's like to be an SEO through chaos. š§ In this episode: ā¢ Jeffās layoff during COVID and how he landed a role at Wirecutter (NYT) ā¢ Why networking and community support made all the difference ā¢ Jacob on leading a smaller SEO team through agency uncertainty ā¢ The mental load of parenting, teaching, and working remotely ā¢ What itās really like doing SEO for massive publishers like NYT ā¢ Agency life vs. in-house: freedom, frustration, and focus ā¢ The decision to keep the podcast going after Season 2 burnout ā¢ Format changes: less SEO news, more human stories and deeper interviews ā¢ A sneak peek at the guests lined up for Season 3 ā¢ The long-term vision for the Page 2 Podcast This season starts with honesty, grit, and a glimpse into what it means to stay passionate in tough times. š Subscribe for upcoming interviews with top SEOs Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š± Scaling Local SEO & Gardening Ambitions: Dan Leibsonās SEO Vision for the Future š 1:33:59
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Play Later Play Later Lists Like LikedIn this milestone 50th episode of the Page 2 Podcast and the Season 2 finale, weāre joined by Dan Leibson, VP of Search at Local SEO Guide. Dan opens up about his path from early internet bulletin boards and a political science background to leading SEO strategy for major brands. Beyond SEO, Dan shares his love for gardening, his goal to retire by 45, and the challenges of growing an agency from two to fifteen people. We also dive deep into scaling local SEO, building team infrastructure, avoiding automation pitfalls, and what really moves the needle in local rankings. šæ In this episode: ā¢ Danās early online roots and accidental pivot into SEO ā¢ His love of gardening, sustainability, and green startup advising ā¢ Building an SEO agency from scratchāteam structure, hiring, and remote culture ā¢ How Local SEO Guide grew its tech infrastructure and automation strategy ā¢ The myth of citation consistency and why scale trumps āowningā listings ā¢ Challenges with platforms like Yext, subdomain vs. subfolder debates, and GMB API management ā¢ Googleās free shopping listings and the evolving SEO vs. paid media dynamic ā¢ Why local SEO is more than just GMBāitās about landing pages, IA, and user intent ā¢ The impact of review content and how Google is mining sentiment ā¢ Danās take on āSEO bullets,ā burrito ranking factors, and what really moves the needle Whether you're in-house, agency-side, or thinking about your own SEO shopāthis episode wraps the season with equal parts insight, strategy, and real talk. š Subscribe for more deep-dive SEO interviews from industry thought-leaders Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š§µ From Algorithms to Empathy: Jessica Levensonās Guide to SEO Leadership & Content Strategy - Episode #49 1:45:09
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Play Later Play Later Lists Like LikedOn this episode of the Page 2 Podcast, we speak with Jessica Levenson, Head of Digital Strategy and SEO at NetSuite. Jessica shares how she blended a background in computer science and math with a passion for writing and strategy. We discuss her progression from front-end developer to SEO leader, building SEO teams, and developing enterprise content strategies that convert. We also explore the importance of empathy in SEO, particularly when leading teams and navigating cross-functional relationships. Plus, she opens up about managing life, work, and parenting during the COVID-19 pandemic. š§µ In this episode: ā¢ Jessicaās unique career path from science and front-end dev to SEO leadership ā¢ Balancing technical acumen with storytelling and UX thinking ā¢ Her experience building and mentoring high-performing SEO teams ā¢ The role of empathy in cross-functional communication and implementation ā¢ How to shift organizations away from āwrite first, optimize laterā content habits ā¢ The framework she uses to create content strategies that scale ā¢ How COVID reshaped her work at NetSuite and redefined priorities ā¢ What itās like being a parent, leader, and strategistāall in the same day ā¢ The importance of adaptability, flexibility, and trust when leading remote teams ā¢ Her views on schema adoption, featured snippets, and optimizing for SERP visibility This episode is a crash course in SEO leadershipāpacked with strategy, insights, and real-world lessons. š Subscribe for more insights from SEO leaders shaping the industry Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š From Cairo to Code: Areej AbuAli on Diversity, Tech SEO & Leadership āØ - Episode #48 1:14:01
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Play Later Play Later Lists Like LikedIn this episode of the Page 2 Podcast, we sit down with Areej AbuAliāSEO Manager at Zoopla and founder of Women in Tech SEO. From growing up in Egypt to launching one of the industry's most impactful communities, Areej shares her personal journey, her transition from agency to in-house, and her passion for technical SEO. We discuss her experience leading a sold-out all-women conference just days before the COVID-19 lockdown, her take on representation in the industry, and why implementation is the hill sheāll die on. Her insights are candid, powerful, and exactly what this industry needs. āØ In this episode: ā¢ How Areej discovered SEO while studying computer engineering and business IT ā¢ Her transition from Egypt to the UKāand how she adapted personally and professionally ā¢ Agency vs. in-house SEO: what she prefers and why ā¢ The story behind founding Women in Tech SEO and launching its global community ā¢ How a tweet led to 1,000+ women joining a support network in under a year ā¢ Building a diverse speaker lineup and encouraging first-time presenters ā¢ Facing criticism for organizing a women-only conferenceāand why she kept going ā¢ The role of empathy, relationships, and realistic expectations in driving SEO success ā¢ Why focusing on fewer, high-impact technical recommendations leads to better implementation Areej reminds us that the SEO community is stronger when itās more inclusiveāand better results come from deeper collaboration. š Subscribe if youāre passionate about women's representation in tech and SEO. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 šļø From eBay to Agency Founder: Bill Sebaldās SEO Journey š 1:40:14
1:40:14 Play Later Play Later Lists Like Liked1:40:14
Play Later Play Later Lists Like LikedIn this episode of the Page 2 Podcast, we dive into the origin story of Bill Sebald, founder and partner at Greenlane. From selling CDs on eBay in the ā90s to becoming an agency leader and adjunct professor, Bill shares how he built a career in SEO long before it was mainstream. We explore the early days of digital marketing, scaling a boutique agency, building the right team, and the philosophy behind effective SEO reporting. Plus, we touch on leadership during the COVID-19 crisis and how SEOs can sharpen their communication and insight-delivery skills. š§ In this episode: ā¢ How Bill got started in SEO by selling CDs on eBay in 1996 ā¢ The founding and growth of Greenlane from consultancy to 15-person agency ā¢ What makes a great hire: why passion and attitude matter more than credentials ā¢ Billās experience teaching SEO at Philadelphia-area universities ā¢ Challenges of reporting SEO results and building insight-driven dashboards ā¢ Remote work, team collaboration, and culture-building in a hybrid agency ā¢ How agencies stepped up to support employees during the COVID-19 pandemic ā¢ The importance of structured data and site messaging during business disruptions ā¢ Lessons learned from managing SEO within limited platforms and in-house teams š Subscribe if you love hearing from the people behind SEO success stories Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 šµ From Turntables to Technical SEO: Lily Ray on Building SEO Trust, E-E-A-T, and Empathy at Scale 1:09:24
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Play Later Play Later Lists Like LikedIn Episode 46, Jacob Stoops and Jeff Louella sit down with Lily Ray , Director of SEO at Path Interactive , to discuss her journey from a tech-driven childhood to becoming one of SEOās most recognized and respected voices. Lily shares how her early exposure to HTML, a pivot from law school, and her creative background as a DJ led her into digital marketing. The conversation covers building client trust, agency life, COVID-era SEO challenges, and how empathy plays a central role in her strategy. š§ In this episode: ā¢ How Lily's tech family and music background shaped her SEO path ā¢ Lessons from agency SEO and building client trust through quick wins ā¢ Strategies for balancing technical SEO, content, and structured data ā¢ Honest takes on COVID-19's impact on the industry and the human side of SEO ā¢ Building authority, navigating client roadblocks, and giving back to small businesses ā¢ Why empathy is the most underrated SEO skillāand how to develop it š Subscribe for deep conversations with the voices shaping the future of search. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 How Luke Davis Turned Blogging, Music, and HTML into a Career in SEO - While Navigating Diversity in the Industry - Episode #45 1:25:25
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Play Later Play Later Lists Like LikedIn Episode 45, The Page 2 Podcast welcomes Luke Davis , SEO Executive at Adzooma , to unpack how his early passion for music and blogging led to a self-taught career in SEO. Luke shares how coding in front-page HTML and launching a hip-hop blog laid the foundation for his digital marketing journey. He also gets candid about his struggles breaking into the field, including the culture shock of moving from the UK to the US and the realities of being a Black professional in a predominantly white industry. šÆ In this episode: ā¢ From record label blogging to SEO executive ā¢ Self-taught coding and learning SEO through side projects ā¢ Working in PPC and finding SEOās place in a paid ads company ā¢ Culture shocks, accents, and assimilation in the US ā¢ Diversity, privilege, and underrepresentation in SEO ā¢ Building authority and voice on Twitter and within the SEO community š Subscribe for honest SEO journeys, real talk about industry culture, and lessons from the people shaping digital marketing. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š§ JavaScript SEO, Site Migrations & Rendering Fixes with Bartosz GĆ³ralewicz (Onely) - Episode #44 1:16:45
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Play Later Play Later Lists Like LikedIn Episode 44 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Bartosz GĆ³ralewicz , founder of Onely and co-founder of Elephate , to explore his bold and boundary-breaking path in SEO. From his roots in black hat affiliate marketing to building Polandās first white hat SEO agency and pioneering JavaScript SEO research, Bartosz has earned his rep as one of the most technical minds in the business. š„ Inside this episode: ā¢ How helping his wifeās photography site sparked a wild career in SEO ā¢ The rise and fall of link networks and affiliate SEO ā¢ His breakthrough case study on Expediaās penalties that went viral ā¢ The science and risk of JavaScript rendering, and why itās Googleās biggest challenge ā¢ Why technical SEO is still underappreciatedāand misunderstoodāby clients ā¢ The shift to mobile-first indexing and how most crawlers still lag behind ā¢ Schema abuse, structured data penalties, and when Google pushes back ā¢ Behind-the-scenes of SEO migrations for sites with 100M+ pages ā¢ The truth about eCommerce site failuresāand how Bartoszās team turns them around This episode is a masterclass in technical SEO, business risk, and how persistence and precision can shape the global conversation in search. š Subscribe for deep-dive conversations with the thinkers and builders leading the SEO industry. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š From Nicaragua to the Global StageāAleyda Solis Shares Her Remarkable Journey From Systems Engineer to One of SEOās Most Recognizable Voices - Episode #43 1:39:53
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Play Later Play Later Lists Like LikedIn Episode 43, Jacob Stoops and Jeff Louella sit down with international SEO consultant, speaker, author, entrepreneur, and YouTuber Aleyda Solis . Known for her YouTube series Crawling Mondays and her work as the founder of Orainti and Remoters.net, Aleyda discusses how her studies led her to become a web designer which eventually led her to SEO, going from agency to in-house to becoming an independent consultant, founding and managing her businesses, building her personal brand, public speaking, keeping up with her hectic schedule, why she loves travel (and food), and so much more. š„ What youāll hear: ā¢ How Aleyda built her brand and consultancy while staying intentionally small ā¢ Why she prioritizes strategic SEO for complex global brands ā¢ Her approach to speaking, personal branding, and not burning out ā¢ A deep dive into YouTube and video SEOāincluding her data-backed tips from Crawling Mondays ā¢ Thoughts on Search Console improvements and double-dipping featured snippet losses ā¢ Life as a foodie, traveler, and SEO educator ā¢ What it really takes to thrive independently in SEO today š Subscribe for honest conversations with the SEO professionals shaping our industry. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š From Teaching to Technical SEO: Natalie Arney on Career Pivots, Mental Health, and Punching Above Your Weight - Episode #42 1:37:33
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Play Later Play Later Lists Like LikedIn Episode 42 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella welcome Natalie Arney , a Brighton-based digital marketing and SEO consultantāand speaker at the upcoming BrightonSEO. Natalie shares her inspiring journey from the classroom to client meetings, detailing how burnout led her to pivot careers and discover a natural fit in SEO. āØ Inside the episode: ā¢ From business teacher to digital strategist: how teaching skills translate to SEO ā¢ Agency vs. in-house SEOāwhat she learned on both sides ā¢ Finding your voice in copywriting, content strategy, and technical SEO ā¢ What it's like living in Brighton, the mecca of search ā¢ Why mental health is the SEO conversation we need to keep having ā¢ The importance of empathy, online community, and avoiding burnout ā¢ A preview of her BrightonSEO talk: āPunching Above Your Weightā Natalie opens up with honesty, vulnerability, and real advice for SEOs at all levels navigating pressure, transitions, and the demands of the industry. š Subscribe for more raw, real interviews with the people shaping the search marketing world. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š“ From Bike Shop to SEO DirectorāJason White Talks Local Search, Enterprise Challenges, and Data-Driven Growth - Episode #41 1:31:46
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Play Later Play Later Lists Like LikedIn Episode 41 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella chat with Jason White , Director of SEO at PMG , a leading digital agency headquartered in Fort Worth. Jason shares his unique path from working in a bike shop to becoming a respected SEO leader at a global scale. We dive into the nuance of local SEO, navigating massive enterprise organizations, the quirks of SEO data, and the importance of soft skills when collaborating with devs and stakeholders. š Inside the episode: ā¢ How eBay sales sparked Jason's SEO journey ā¢ Working in-house vs. agency lifeāthe real differences ā¢ Optimizing massive websites like Hertz and competing with OTAs ā¢ Local SEO at scale: 30,000 locations, one strategy ā¢ The power of trust, soft skills, and relationship building in SEO ā¢ Why Bing traffic still matters (yes, really!) ā¢ Keyword tool inaccuracies and the danger of overreliance ā¢ Hot takes on schema, search console alerts, and structured data bloat ā¢ Why SEO is still misunderstoodāand how to fix it š Subscribe for honest interviews with the people who make SEO happen behind the scenes. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š Garrett Mehrguth on Discoverability, Scaling Directive, and Why the Best SEOs Know Business First - Episode #40 1:15:27
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Play Later Play Later Lists Like LikedIn Episode 40 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Garrett Mehrguth , the fiery and fearless founder of Directive , a global search marketing agency. From slinging $5 services on Fiverr to landing clients like Allstate, Garrett shares his no-BS take on what it really takes to succeed in SEOāand why the best practitioners donāt just master keywords, but also speak fluent business. š„ Inside this episode: ā¢ Garrettās unusual journey from college soccer captain to Fiverr all-star to SEO CEO ā¢ The founding and scaling of Directiveāvision, values, and velocity ā¢ Why seos need to ditch the vanity metrics and focus on discoverability ā¢ A breakdown of the "brand over website" philosophy for modern search ā¢ How to talk to executives and align SEO to business goals ā¢ The role of soft skills, leadership, and humility in agency growth ā¢ Behind the scenes of difficult conversations, layoffs, and protecting culture ā¢ SEO speaker hot takesāwhat makes a good one, and why fluff kills trust ā¢ The power of education: why Directive Institute was built for everyone Garrett delivers one of the most insightful, candid, and passionate conversations of the seasonāthis oneās for the builders, the truth-tellers, and the SEOs who care about more than just the SERP. š Subscribe for more raw, real conversations with the people shaping the SEO and digital marketing world. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š§ From Copywriter to SEO LeaderāCarolyn Lyden on Solopreneurship, Local SEO, and Speaking Up for Change - Episode #39 1:32:08
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Play Later Play Later Lists Like LikedIn Episode 39 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella talk with Carolyn Lyden , President and Lead SEO at Search Hermit , about her unconventional path from English major to data-driven marketer. Carolyn shares how copywriting led her into SEO, why itās easier to train a writer in SEO than the reverse, and how her passion for helping small and women-owned businesses sparked the launch of her consultancy. š§© Inside this episode: ā¢ How Carolyn evolved from AIM-obsessed kid to professional copywriter to SEO strategist ā¢ What itās really like doing SEO for niche industries (including funeral homes) ā¢ Why local SEO deserves more loveāand how small businesses can succeed with it ā¢ Working at CallRail and what it taught her about real marketing attribution ā¢ The constant challenge of educating clients about SEO value and expectations ā¢ Helping women-owned businesses rise in visibility without VC backing ā¢ What itās like launching a solo consultancyāand learning on the fly ā¢ The power of saying āthis isnāt workingāāand pivoting your career with purpose ā¢ Why women need to be seen, heard, and respected in SEOāand how we can all do better Whether youāre growing a freelance business, working with local clients, or striving to make SEO more inclusive, this episode brings a refreshingly honest, grounded perspective on what real success looks like. š Subscribe for weekly interviews with the voices shaping SEO from the inside out. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š From BBC Journalist to SEO Thought LeaderāAndrew Cock-Starkey on Community Building, Client Wins, and Staying Curious - Episode #38 1:18:10
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Play Later Play Later Lists Like LikedIn Episode 38 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Andrew Cock-Starkey , better known online as Optimisey āa freelance SEO consultant, educator, and the creator of one of the most active local SEO events in the UK. Andrewās SEO journey is anything but traditional. He started as a broadcast journalist at the BBC , focusing on cricket and football (the British kind), and slowly fell in love with content optimization and user behavior through real-time headline testing. That spark led him through web editing, running the Marylebone Cricket Clubās digital presence, and eventually launching his own consultancy. šļø In this episode: ā¢ The intersection of journalism and SEOāand what journalists get right about traffic ā¢ How running the MCCās site helped Andrew develop a sharp, test-and-learn SEO style ā¢ Starting the Optimisey Meetup and turning it into a career-launching platform ā¢ Why launching an event without an agenda (literally) can still succeed ā¢ Andrewās thoughts on Google dropping duplicate listings with featured snippets ā¢ Schema and data vocabulary: why itās time to ditch the outdated markup ā¢ Tips for running local events, attracting speakers, and dealing withā¦ snack complaints ā¢ Andrewās favorite overlooked SEO fundamentals (spoiler: it starts with Analytics) Whether you're a veteran looking to give back or a new SEO trying to find your voice, Andrewās story proves that generosity, curiosity, and community can open more doors than any single tactic. š Subscribe for more episodes with SEO professionals who blend strategy, storytelling, and impact. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š§ Martha van Berkel on Innovating with Schema, Scaling Structured Data, and Future-Proofing SEO for Voice, Chat, and AI - Episode #37 1:12:01
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Play Later Play Later Lists Like LikedIn Episode 37 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Martha van Berkel , CEO and co-founder of Schema App , to unpack the strategic power of structured dataāand what it really takes to get it implemented at scale. We talk about her background in mathematics and engineering (she also attended the MIT Sloan school of management) to her early days building global programs at Cisco to launching Schema App alongside her husband, Martha shares a riveting origin story of ambition, frustration, and bold innovation. Her mission? Make SEOs the hero by giving them tools to finally get stuff done āwithout waiting on dev teams. šÆ In this episode: ā¢ Marthaās transition from math & engineering to voice-over-IP to semantic SEO ā¢ What itās like building a structured data SaaS platform from scratch ā¢ How Schema App solves the #1 pain point in SEO: implementation bottlenecks ā¢ Googleās shifting focus from rich results to understandingāand why it matters ā¢ What structured data means for voice assistants, wearables, chatbots, and more ā¢ How to make a business case for markup even when there's no flashy rich result ā¢ Practical tips for clean analytics, proof of value, and schema scalability ā¢ Her vision of a future where websites become mere data containersāand SEO fuels every surface This episode is a must-listen for SEOs working with enterprise teams, brands struggling with implementation, or anyone curious about the evolving role of structured data in AI-driven environments. š Subscribe for behind-the-scenes SEO stories from the industryās most influential voicesāand discover what it takes to future-proof your search strategy. š¬ Comment below: Whatās the biggest structured data win or implementation challenge youāve faced? Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š Ian Howells on Building Affiliate Empires, Private SEO Communities, and Why the Basics Still Matter - Episode #36 1:25:06
1:25:06 Play Later Play Later Lists Like Liked1:25:06
Play Later Play Later Lists Like LikedIn Episode 36 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella are joined by the ever-resourceful Ian Howells , co-founder of Traffic Think Tank and veteran of both the affiliate grind and enterprise SEO world. From his humble beginnings building websites in high school to monetizing adult content and online poker (yep, really), Ian shares how those early experiences evolved into a career spanning in-house leadership roles, agency pivots, and the creation of one of the SEO industryās most respected private communities. š Inside this episode: ā¢ How Ian learned to monetize the web at 17āand what crashed his hosting ā¢ His rise from intern to SEO team lead at Pepperjam and GSI Commerce ā¢ Working with Red Ventures and Lending Tree: corporate SEO from the inside ā¢ The origin and growth of Traffic Think Tankāwhat it is, who itās for, and how itās different ā¢ How he picks affiliate niches using Ahrefs, intent, and scale forecasting ā¢ What most SEOs misunderstand about affiliate marketing and āpassiveā income ā¢ Thoughts on keyword research, Bing vs Google, and why the basics wonāt die ā¢ Building a career by building a siteāhow hiring managers actually think ā¢ Behind the scenes of running Traffic Think Tank Live (hint: hire an event planner) This oneās packed with strategy, war stories, and unfiltered insights from someone whoās done it allāfrom bootstrapped affiliate sites to billion-dollar acquisitions. š Subscribe for weekly episodes with the real stories behind SEOās most respected voices. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 šļø Sarah McDowell on SEO Career Curveballs, Podcasting Hustles, Implementation Psychology, and Owning Your Voice in the Industry - Episode #35 1:08:57
1:08:57 Play Later Play Later Lists Like Liked1:08:57
Play Later Play Later Lists Like LikedIn Episode 35 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella chat with Sarah McDowell , SEO Specialist at Likemind Media and co-host of the SEO SAS Podcast . From the dance studio to agency link building, from founding a solo business to launching one of the few female-led SEO podcasts, Sarahās journey is anything but conventionalāand itās full of wisdom. This episode covers: ā¢ How Sarah broke into SEO from a background in dance ā¢ Her path across agencies, in-house roles, and eventually entrepreneurship ā¢ The reality of running your own agencyāand what brought her back to team life ā¢ Creative link-building ideas, PR campaigns, and modern internal linking strategy ā¢ Why client psychology and communication is often the real SEO challenge ā¢ Her advice for hiring, interviewing, and spotting true SEO talent ā¢ Launching the SEO SAS Podcast: niche gaps, audience building, and keeping it fun ā¢ Making SEO more accessible, educational, and less boring (spoiler: sheās succeeding) Sarah brings humor, insight, and a ton of transparency around what it takes to thrive in SEO, manage client expectations, and show up authenticallyāwhether on calls or behind the mic. š Subscribe for more unfiltered conversations with the people redefining SEO with every link, line of code, and line of dialogue. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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The Page 2 Podcast: An SEO Podcast
1 š Casie Gillette on Bartending to MozCon, Building SEO Teams, Client Curveballs, and Owning Your Story - Episode #34 57:05
57:05 Play Later Play Later Lists Like Liked57:05
Play Later Play Later Lists Like LikedIn Episode 34 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Casie Gillette , Senior Director of Digital at KoMarketing , to unpack an inspiring, hilarious, and unfiltered journey through SEO. Casie shares how handing out flyers for an online dating site led her to SEO, how she boomeranged back to KoMarketing after going in-house, and why building strong teams, processes, and relationships has been the key to everything. Youāll hear: ā¢ How Casie got her first SEO job with zero experience (and why she never looked back) ā¢ Agency vs. in-houseāwhy some of us are just built for one side of the fence ā¢ The art of client communication when traffic tanks and search results shift ā¢ Why SEO implementation is still the biggest roadblockāand how she works around it ā¢ Her love/hate relationship with public speaking, MozCon pressure, and building confidence ā¢ How she trains new SEOs by focusing on user intent and real-world nuance ā¢ Building a hiring process that prioritizes curiosity, self-motivation, and team fit ā¢ Why SEO drama doesnāt interest herābut defending the craft still matters ā¢ Advice for anyone breaking into SEO from scratch (spoiler: start building something today) Whether youāre an SEO vet or just getting started, this episode is packed with truth bombs, tactical takeaways, and plenty of laughs from one of the most respected voices in the game. š Subscribe for real, behind-the-scenes stories from the people making SEO work in the real world. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedinā¦
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