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Content provided by Alex Gibson and The Persuaders - marketing radio show from Ireland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Gibson and The Persuaders - marketing radio show from Ireland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Corporate rebranding: The Eir Case-Study
Manage episode 115325541 series 8357
Content provided by Alex Gibson and The Persuaders - marketing radio show from Ireland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Gibson and The Persuaders - marketing radio show from Ireland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing €16m.
The change of name to Eir marked the largest rebranding exercise in 20 years in Ireland. The change in name marks another new phase in the firm's chequered past, which includes multiple changes in ownership, a phase of examinership and a controversial flotation on the stock market. In studio to discuss the issues involved in this particular case, and the broader range of strategic issues in a corporate rebranding exercise I am joined by Pat Kinsley from Neworld Associates. One of the original Brand Thinkers in Ireland, Pat has spend the last 28 years extolling the virtues of branding as an essential commercial device.
351 episodes
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Manage episode 115325541 series 8357
Content provided by Alex Gibson and The Persuaders - marketing radio show from Ireland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Gibson and The Persuaders - marketing radio show from Ireland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing €16m.
The change of name to Eir marked the largest rebranding exercise in 20 years in Ireland. The change in name marks another new phase in the firm's chequered past, which includes multiple changes in ownership, a phase of examinership and a controversial flotation on the stock market. In studio to discuss the issues involved in this particular case, and the broader range of strategic issues in a corporate rebranding exercise I am joined by Pat Kinsley from Neworld Associates. One of the original Brand Thinkers in Ireland, Pat has spend the last 28 years extolling the virtues of branding as an essential commercial device.
351 episodes
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Similar to The Persuaders Marketing Radio Show & Podcast
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