Rugby World Cup: Social Conversations Monitoring

The Persuaders Marketing Radio Show & Podcast

This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup.

There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter between opposing fans at the game, and increasingly social media is playing a growing part in the sport’s success.

Discussing the issues involved in building and managing conversations around this Rugby World Cup were:

Jim Kelly from O’Connor and Kelly.ie

Janet Gunner Managing Director MMR International

Lisa Couzens Marketing Director MMR International