TPM Episode 107: Chris Booth, Awayco, Former Black Crows Commercial Director

The Powell Movement Action Sports Podcast

Chris Booth’s career started as a competitive skier from Australia who was ready to take North America by storm. But doing that is next to impossible while you are focused on your studies and don’t spend a ton of time training. Eventually, Chris graduated from contests to the backcountry, became a lawyer, and realized that the law life was not for him. He went on to become one of the most important behind the scenes players in skiing, helping build the Black Crows brand into a global force. And now, he’s taken off in a new direction that could change the travel aspect of skiing and more over at Awayco. It’s a great episode that provides a lot of insight into the ski world.

Chris Booth Show Notes:

2:00: Awayco and Black Crows

12:00: Growing up in Australia in a ski family who own a ski shop

16:00: Bump skiing, ski videos,

20:00: Evo: The best online experience in action sports with retail to back it up

RESQWATER (enter the code resqwatertpm for a 20% discount on a 12 pack)

21:45: High North Ski Camp, trampoline, trampolines and taking tricks to snow

24:30: Freeze Magazine, getting on K2 and X Games

34:00: MSP, skiing for an American company,

45:00: Spy Optic: Get 20% off on their site Spyoptic.com using the code TPM20

The 10 Barrel Brewery: My favorite is 'Out of Office' Pilsner

46:30: Finding Black Crows and the Rip Raw Series

52:00: Becoming a lawyer and then quitting

60:00: Getting hired by Black Crows and Chamonix

65:00: Building the brand in a unique way

70:00: Inappropriate Questions with Christian Sirainni