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347: What Founders Get Wrong About GTM Efforts with Kellen Casebeer

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Manage episode 418575367 series 2742921
Content provided by Collin Stewart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Collin Stewart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This conversation between Kellen Casebeer (Founder of The Deal Lab) and Collin Stewart highlights the strategic matrix approach. It shows how it operationalizes segmentation to adapt campaigns based on real-time feedback, enhancing engagement and conversion.

This approach aligns marketing efforts with current market realities and emphasizes strategic agility and depth, which are crucial for sustained success in dynamic business environments.

Highlights include: How to Break Out Segments for Go-to-Market? (3:02), Where are you today? Vs. Where do you want to be tomorrow? (07:34), Is the Market Wrong? Or is My Product Not Resonating with It? (11:12), The Market-Fit Matrix (22:34), And more…

Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

  continue reading

434 episodes

Artwork
iconShare
 
Manage episode 418575367 series 2742921
Content provided by Collin Stewart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Collin Stewart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This conversation between Kellen Casebeer (Founder of The Deal Lab) and Collin Stewart highlights the strategic matrix approach. It shows how it operationalizes segmentation to adapt campaigns based on real-time feedback, enhancing engagement and conversion.

This approach aligns marketing efforts with current market realities and emphasizes strategic agility and depth, which are crucial for sustained success in dynamic business environments.

Highlights include: How to Break Out Segments for Go-to-Market? (3:02), Where are you today? Vs. Where do you want to be tomorrow? (07:34), Is the Market Wrong? Or is My Product Not Resonating with It? (11:12), The Market-Fit Matrix (22:34), And more…

Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

  continue reading

434 episodes

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