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362: How to Run a Customer Development Interview?

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Manage episode 436901067 series 2742921
Content provided by Collin Stewart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Collin Stewart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Stepping into the world of customer development can be daunting, especially when you're unsure what to ask or how to approach potential users without a finished product.

However, Cindy Alvarez, author of "Lean Customer Development" and Director of UX for PowerPoint, believes embracing these uncertainties is the key to successful product development.

In this episode, Cindy explains why this initial discomfort is normal and essential for innovation.

Highlights include: Why People Hesitate to Do Customer Development Interviews? (01:40), How to Design Your Interview Process (25:57), And more…

Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

  continue reading

439 episodes

Artwork
iconShare
 
Manage episode 436901067 series 2742921
Content provided by Collin Stewart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Collin Stewart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Stepping into the world of customer development can be daunting, especially when you're unsure what to ask or how to approach potential users without a finished product.

However, Cindy Alvarez, author of "Lean Customer Development" and Director of UX for PowerPoint, believes embracing these uncertainties is the key to successful product development.

In this episode, Cindy explains why this initial discomfort is normal and essential for innovation.

Highlights include: Why People Hesitate to Do Customer Development Interviews? (01:40), How to Design Your Interview Process (25:57), And more…

Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

  continue reading

439 episodes

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