102 - Remarkable Marketing Machine

The Remarkable CEO for Chiropractors

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Marketing Machine

03:38 – Dr. Pete and Dr. Stephen expound on the four key elements that comprise the Marketing Machine

07:20 – Dr. Pete and Dr. Stephen talk about the importance of having a Quarterly Marketing Report

08:55 – Dr. Pete and Dr. Stephen take a moment to promote SKED, Big Life Financial

10:37 – Dr. Pete and Dr. Stephen discuss the value of the Remarkable Practice Academy

13:42 – Dr. Pete and Dr. Stephen speak to the Marketing Plan & Marketing Calendar

16:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis

18:33 – Dr. Pete and Dr. Stephen talk about the Marketing Team & the Marketing Budget

25:15 – Dr. Pete and Dr. Stephen provide best practices on executing this specific Board Meeting

EPISODE QUOTES

“We can all get caught up in the busyness of the day-to-day, the week-to-week and the month-to-month. It’s so critically important that we have a structure in place, a meeting rhythm in place, where the whole team gets together, picks up our head, looks around and says, ‘Where were we? Where are we? And where are we going next?’” (03:55) (Dr. Stephen)

“Having this marketing meeting gives you an opportunity to assess what you’ve done and come up with a plan.” (12:51) (Dr. Pete)

“Remember, clarity determines how fast and how far we’ll go. Clarity is your greatest accelerant. So you want to make sure that not only you see it in your mind’s eye, but actually everybody on your team can see it.” (14:11) (Dr. Stephen)

“I want you guys to have fun with this. Marketing can be a pain point and it can be hard, but we can decide to have fun with it. So, market in a way that makes sense to you.” (22:36) (Dr. Pete)

“I think everybody overestimates what they can do in a day but they underestimate what they can do in a quarter.” (26:40) (Dr. Stephen)

“The Remarkable Marketing Machine is your chance – as the CEO, as the COO, as the Marketing Director – to get it out of your head and into theirs so that you can say to your team,‘Shut your eyes. I want you to see what I see.’” (28:13) (Dr. Stephen)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Learn more about the Remarkable Vault here