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A New Perspective on Black Friday and Deep Discounts
Manage episode 383740434 series 2864318
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge rethink the traditional goals of Black Friday, Small Business Saturday, Cyber Monday, and the cadre of surrounding deep discounting days. How should we think about customer retention, customer experience, customer satisfaction, branding, and the myriad other aspects of marketing strategy? New customer acquisition through deep discounting is easy, but what are the long-term implications? How do we flip the script and improve retention? It's another can't miss conversation!
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