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Are You Thinking About Reputation Management Wrong?
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge exchange blows about the true meaning of reputation management. Reputation includes the value proposition, differentiating claims, word of mouth, online ratings, customer experience, and more. So why do so many marketers equate “reputation management” with simply begging customers to leave reviews? Obviously, in today's marketplace having strong online reviews is important, but so are the foundations that guide the output. Where do marketing leaders start? Let's turn to Colin and Paul to find out!
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