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$0 to $12M ARR: How Maciej Zawadzinski is Capitalizing on the Google Analytics Sunset with Piwik PRO
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In this episode of The Venture-Scale SaaS Operator, Maciej Zawadzinski discusses Piwik PRO, a privacy-friendly alternative to Google Analytics with a suite of tools for digital analytics and customer data management. He shares insights on how they adapted to the changing landscape due to Google Analytics and their strategy to capitalize on the situation.
Tune in to learn more about:
~ Piwik PRO's role as a privacy-friendly Google Analytics alternative
~ Strategies for thriving in the evolving analytics market
~ Maciej's approach to company growth and entrepreneurship
Timestamps:
- (00:00) - Intro
- (00:33) - Problem Piwik PRO Solves
- (01:26) - Capitalizing on Google Analytics Sunset
- (03:15) - Transition to Freemium Model
- (05:55) - Target Market Shift
- (10:04) - Marketing Strategy and Budget Allocation
- (07:12) - Role of Partner Channels
- (09:14) - Finding and Approaching Resellers
- (13:09) - Separation of Agency and Product Business
- (18:53) - Why Maciej Zawadzinski Stepped Down as CEO
- (24:19) - What Makes a SaaS Company Attractive for Investment
- (26:27) - Future Vision for Piwik PRO
- (28:44) - Outro
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Follow Maciej Zawadzinski
On LinkedIn: https://www.linkedin.com/in/zawadzinski
On Twitter: https://twitter.com/zawadzinski
Mentioned In The Episode
Piwik PRO - A Privacy-Friendly Analytics Suite
ReactSquad.io - React.js Agency for Startups
EarlyNode
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Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis
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