Content Creation, Social Media, and Networking Strategies w/ Andrew Coates

The Show Up Fitness Podcast

What if you could build a powerful online presence and become a recognized authority in the fitness industry? Our latest episode of the Show Up Fitness Podcast promises to equip you with actionable insights straight from Andrew Coates, a fitness professional who transformed client videos on Facebook into a thriving writing career with T Nation. Learn how Andrew leveraged long-form content and documented client success stories to achieve both industry recognition and local credibility. Plus, hear about his recent visit to our Santa Monica facility and the invaluable networking experiences that have shaped his professional journey.
We also tackle a common hurdle many fitness professionals face: the resistance to social media. Highlighting success stories like Brett Bartholomew and Nick Winkleman, we show you how strategic social media use can elevate your career and public image. Discover why building an audience, showcasing your expertise, and engaging with potential clients can significantly enhance your online presence. We debunk the myth that sales is inherently sleazy and emphasize how it plays a crucial role in helping clients and expanding your reach. Gain insights into the power of timely and relevant content with a case study of a viral post about Rabdo.
Lastly, get inspired by the transformation journey of Beth Farako, who found her authentic voice on social media under the guidance of mentor Jordan Sides. Beth's experience underscores the importance of being genuine and consistent, even if you don't fit the typical influencer mold. We also explore the critical role of in-person interactions and networking at industry events, sharing how these connections have opened doors and shaped careers. Don't miss this episode packed with strategies for building your authority in the fitness world while staying true to yourself.

Want to ask us a question? Email email [e-mail] with the subject line PODCAST QUESTION to get your question answered live on the show!

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Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
NASM study guide: ...

Chapters

1. Content Creation, Social Media, and Networking Strategies w/ Andrew Coates (00:00:00)

2. Building Authority Through Content Creation (00:00:01)

3. Navigating Social Media for Fitness Professionals (00:09:01)

4. Leveraging Social Media for Growth (00:18:19)

5. Networking and Building Professional Relationships (00:22:38)