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Snapshot #112: Influencer Marketing For Real Estate

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Archived series ("Inactive feed" status)

When? This feed was archived on February 27, 2024 03:42 (7M ago). Last successful fetch was on August 02, 2022 12:04 (2y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 241316116 series 114728
Content provided by Gayle Weiswasser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gayle Weiswasser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We talk to Sera Alper, founder and CEO of Localite Productions, an agency that helps with content marketing, paid social, video production and influencer marketing, about Instagram and reaching influencers.

We discuss:

1. How to create multilayered campaigns for homes using several platforms, including Instagram.

2. How social media and Instagram have changed buyer expectations.

3. Why content, hashtags, influencer outreach and paid social must work hand in hand.

4. How to start with influencer marketing - identifying influencers and sharing content.

5. Why you should consider working with an agency for influencer marketing.

6. The goals of influencer marketing - selling homes and building brands.

Links mentioned:

Forbes article about Instagram and agents as influencers

VSCO

Shazam

Postmates

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172 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on February 27, 2024 03:42 (7M ago). Last successful fetch was on August 02, 2022 12:04 (2y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 241316116 series 114728
Content provided by Gayle Weiswasser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gayle Weiswasser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We talk to Sera Alper, founder and CEO of Localite Productions, an agency that helps with content marketing, paid social, video production and influencer marketing, about Instagram and reaching influencers.

We discuss:

1. How to create multilayered campaigns for homes using several platforms, including Instagram.

2. How social media and Instagram have changed buyer expectations.

3. Why content, hashtags, influencer outreach and paid social must work hand in hand.

4. How to start with influencer marketing - identifying influencers and sharing content.

5. Why you should consider working with an agency for influencer marketing.

6. The goals of influencer marketing - selling homes and building brands.

Links mentioned:

Forbes article about Instagram and agents as influencers

VSCO

Shazam

Postmates

  continue reading

172 episodes

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