))
Marketing Secrets for ANY Economy (Business Owners Need to Listen to This!)
Manage episode 421028774 series 3523990
Content provided by Tim and Cindy Dodd and Cindy Dodd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim and Cindy Dodd and Cindy Dodd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As seasons and economies shift, so does consumer behavior.
It's like a psychological rollercoaster—emotions ride high, uncertainty looms, and suddenly, the way people consume products takes a big turn.
As an entrepreneur, one thing you should ask yourself is “How do I keep my business not just afloat but thriving in the market even in this economy?”
That’s what we’re going to be discussing in this episode of The Takeover podcast.
Let’s unlock some of the keys and tips behind how to thrive in any economy and put a spotlight on the different marketing and sales approaches you should take.
We'll dive into:
- 01:48: Our 2020 business crash
- 05:05: The difference in marketing in an up economy vs a down economy
- 08:40: How should your mindset shift?
- 11:37: Having the right response
- 14:45: How should your marketing shift in an economic downturn?
- 17:16: Vitamin vs aspirin
- 24:06: Shifting your sales strategy
- 30:20: Example of a proven sales strategy
- 36:30: What we did to thrive in a down economy
- 40:06: Opportunity season
Watch this episode and others on YouTube: https://bit.ly/42fDdoJ
Download The Free Outbound Sales Playbook:
- Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!
Join The Takeover Community:
- Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.
About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram
About PEMA.io:
- PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover
Chapters
1. Marketing Secrets for ANY Economy (Business Owners Need to Listen to This!) (00:00:00)
2. Our 2020 business crash (00:01:48)
3. The difference in marketing in an up economy vs a down economy (00:05:05)
4. How should your mindset shift? (00:08:40)
5. Having the right response (00:11:37)
6. How should your marketing shift in an economic downturn? (00:14:45)
7. Vitamin vs aspirin (00:17:16)
8. Shifting your sales strategy (00:24:06)
9. Example of a proven sales strategy (00:30:20)
10. What we did to thrive in a down economy (00:36:30)
11. Opportunity season (00:40:06)
76 episodes
Share
