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Building your marketing org with a customer privacy DNA: Anco Scholte her Horst

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Manage episode 297849416 series 2586255
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Anco Scholte her Horst, the CEO of Freedom Internet, joins us to discuss how to build a marketing organization that has customer privacy embedded in their DNA. He shares his insights on: --> Building privacy by design --> The kinds of information that companies collect about their customers that aren't actually necessary --> The balance between personalization and privacy --> Their lawsuit against Salesforce and Oracle --> Their marketing dossier that doesn't push a lot of data collection --> Org structure and it's impact on the privacy DNA of the company
  continue reading

134 episodes

Artwork
iconShare
 
Manage episode 297849416 series 2586255
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Anco Scholte her Horst, the CEO of Freedom Internet, joins us to discuss how to build a marketing organization that has customer privacy embedded in their DNA. He shares his insights on: --> Building privacy by design --> The kinds of information that companies collect about their customers that aren't actually necessary --> The balance between personalization and privacy --> Their lawsuit against Salesforce and Oracle --> Their marketing dossier that doesn't push a lot of data collection --> Org structure and it's impact on the privacy DNA of the company
  continue reading

134 episodes

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