Radio Ahmadiyya - the real voice of Islam is a weekly Radio Broadcast in the Urdu language with the mandate to educate its listeners about Islam and Ahmadiyyat. It presents the teachings of Islam as explained in the Holy Qur'an and by the Holy Prophet of Islam, Muhammad (Peace and Blessings of Allah be on him).
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How to reduce friction in B2B content experience: Brett McGrath
MP3•Episode home
Manage episode 300579364 series 2586255
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Brett McGrath, VP of Marketing at The Juice (a curated discovery platform for B2B content), joins us to share his insights and experience on reducing friction in B2B content experience and earning prospect’s trust. He talks about: --> What is frictionless content, it’s anatomy and how one can leverage it --> 1:many content vs 1:1 content --> What content curation really means and how to leverage curation to reduce the friction between consumers and content --> The differences in user experience in terms of content access and content experience, comparing the traditional way of content creation and distribution vs. the Netflix like curation --> The need to drop the 'Me-centered' marketing and how it makes practical sense (especially for the skeptics) to focus content on customers and not yourself, and lot more...
…
continue reading
134 episodes
MP3•Episode home
Manage episode 300579364 series 2586255
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Brett McGrath, VP of Marketing at The Juice (a curated discovery platform for B2B content), joins us to share his insights and experience on reducing friction in B2B content experience and earning prospect’s trust. He talks about: --> What is frictionless content, it’s anatomy and how one can leverage it --> 1:many content vs 1:1 content --> What content curation really means and how to leverage curation to reduce the friction between consumers and content --> The differences in user experience in terms of content access and content experience, comparing the traditional way of content creation and distribution vs. the Netflix like curation --> The need to drop the 'Me-centered' marketing and how it makes practical sense (especially for the skeptics) to focus content on customers and not yourself, and lot more...
…
continue reading
134 episodes
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