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#1660 Lab of Misfits - Dr. Beau Lotto

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Content provided by Craig Harper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig Harper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hi Team. I’m under the pump with work, so today is a re-share of one of my favourite interviews, with Dr. Beau Lotto. This was a fascinating and informative chat and here’s the original blurb. *Dr. Beau Lotto is a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality. As Beau says, "the brain never sees the world as it actually is, only the world that is useful to see." By illuminating these principles of perception he has helped individuals and companies transform their approach to creativity and innovation. Beau is also the founder of the world’s first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art and performance to explore pivotal principles in current culture. Their "experiential experiments" invite consumers to engage with brands and offer brands science-backed insights that foster innovation.

beaulotto.com

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1672 episodes

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#1660 Lab of Misfits - Dr. Beau Lotto

The You Project

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Manage episode 442622687 series 2079406
Content provided by Craig Harper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig Harper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hi Team. I’m under the pump with work, so today is a re-share of one of my favourite interviews, with Dr. Beau Lotto. This was a fascinating and informative chat and here’s the original blurb. *Dr. Beau Lotto is a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality. As Beau says, "the brain never sees the world as it actually is, only the world that is useful to see." By illuminating these principles of perception he has helped individuals and companies transform their approach to creativity and innovation. Beau is also the founder of the world’s first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art and performance to explore pivotal principles in current culture. Their "experiential experiments" invite consumers to engage with brands and offer brands science-backed insights that foster innovation.

beaulotto.com

See omnystudio.com/listener for privacy information.

  continue reading

1672 episodes

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