Series 3 Episode 2 - Has the CRO market matured as a 'must have' solution?

#THEBIGLIFT

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2+ y ago 32:22

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"Crafting a hypothesis and knowing what data points would confirm or deny it" lies at the core of optimisation says AJ Davis, founder of Experiment Zone, our guest on #theBigLift podcast today. AJ was part Google Optimize product launch team and has a real passion for data, optimisation and user experience. Her track record, coupled with a background in research and economics puts her in a unique position to talk about understanding data, coming up with hypotheses and setting up experiments that can give stakeholders the confidence to make informed decisions.

64 episodes

#Business #Marketing #Webtrends Optimize #AB Testing #Experimental #CRO #Conversion Rate Optimisation #Personalisation #Social Proof #Product Recommendations #Digital Marketing #E-Commerce #Business Strategy #Business Growth

Series 3 Episode 2 - Has the CRO market matured as a 'must have' solution?

#THEBIGLIFT

published 2+ y ago

MP3•Episode home

"Crafting a hypothesis and knowing what data points would confirm or deny it" lies at the core of optimisation says AJ Davis, founder of Experiment Zone, our guest on #theBigLift podcast today. AJ was part Google Optimize product launch team and has a real passion for data, optimisation and user experience. Her track record, coupled with a background in research and economics puts her in a unique position to talk about understanding data, coming up with hypotheses and setting up experiments that can give stakeholders the confidence to make informed decisions.

64 episodes

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