229 - Charitable Marketing with Nicole Begley

This Can't Be That Hard

One incredibly effective way to promote your photography business is through charitable marketing. Not only can you get connected with potential bluebird clients, but you get to give back to causes you care about at the same time. However, if you don’t have a solid, well-thought-out plan for your charitable marketing, it can be an enormous effort with little to no payoff.

My guest today is Nicole Begley from Hair of the Dog Academy, who has been successfully leveraging charitable marketing to grow her pet photography business for the last 10+ years. She’s sharing the top 3 strategies she uses regularly, along with tips on how to effectively implement these strategies, such as choosing the right charities to work with, setting clear expectations, and having a solid sales and fulfillment process in place.

If charitable marketing is on your to-do list, get out your notebook... this is an episode you’ll want to listen to twice.

Links:

• Sign up for the Pet Photography Summit, Sept. 26 & 27, 2023
• Learn from Nicole at The Hair of the Dog Academy
• Follow Nicole on Instagram

Resources:

• Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love.
• Join the TCBTH Facebook Group - a supportive, business-focused group for photographers.
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