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Marketing to Your Primal Brain
Manage episode 367479678 series 2518965
Content provided by Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out? Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work?
153 episodes
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Manage episode 367479678 series 2518965
Content provided by Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out? Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work?
153 episodes
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Similar to This Is Your Brain With Dr. Phil Stieg
PT Inquest is an online journal club. Hosted by Jason Tuori, Megan Graham, and Chris Juneau, the show looks at an article every week and discusses how it applies to current physical therapy practice.
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continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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