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175. Marketing, Pest Control And Niching Down - W/ Andrew Peluso
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Andrew Peluso is a seasoned marketer with a diverse background, having held positions in industries ranging from cutlery sales to door-to-door pest control services. In this interview, Andrew shares his personal preferences, favorite apps and books that help him stay organized and on track. One of his go-to tools is the app "Productivity," which assists him in maintaining his daily productivity.
Andrew is a firm believer in investing in personal growth, wisdom, and the expansion of his company. One of the key takeaways from today's interview is the significance of "niche down." According to Andrew, "If you feel you've niched down enough, you've got to keep digging." This means that finding a specific area of expertise and becoming a specialist in that field is essential for establishing a name and building wealth. It's important to avoid going broad and shallow, and instead, focus on going deep within a specific niche. By doing so, one can uncover hidden opportunities and increase their income. As an example, look at difference in earnings between a general surgeon and a cardiothoracic surgeon. The latter earns on average $505,000 per year, while the former earns around $420,000 per year.
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