EP.14 Perry Lam: How To Become A Better Storyteller

Transformative Purpose

Perry Lam sits down with Aaron Pang to discuss the power of storytelling and how it can be used to build relationships and humanity. Perry highlights the key elements of good storytelling to deliver the Contents, Context and Emotions and provides examples of where people tend to get it wrong.
"Never start with the S-word." That's a big no-no for storytelling.
Perry is the Founder and CEO of Lam Institute, an executive coach to CEOs and also trains young talents and TEDx speakers on storytelling. He was a Regional Director at DHL where he looked after all the country sales director in Asia Pacific and also launched DHL's first "Sales Force Academy and Leadership Center".
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From the author of Unstuck, Aaron was emotionally stuck after a life lesson that happened in April 2019. He founded Transformative Purpose, a media and education platform to share inspiration and ideas, and help people become better at what they do. TP is a top 3% globally ranked Apple podcast. Previous guests include global CEO and entrepreneurs, scientists, psychologists, Olympian and professional athletes, authors, coaches, parents and many more.
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