081 The Power of 7: Why Your Clinic Needs 7 Forms of Visibility to Thrive

Treat Your Business

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Katie here, welcoming you back to another episode of the Treat Your Business podcast. Today we delve into the importance of visibility for your clinic or studio. Buckle up, because we’re about to embark on a journey to ensure you’re seen not just seven times, but twenty or even thirty times by your potential clients.

Episode Summary

In today’s episode, we explore the critical topic of visibility and why being seen consistently is crucial for the success of your clinic. Drawing from personal experiences and real-world examples, I discuss how frequent visibility impacts client recognition and business growth. We also examine various strategies to enhance your presence, ensuring a constant flow of leads into your business.

Key Takeaways

1. The Rule of Seven: Traditionally, it’s believed that a person needs to see your brand seven times before they take action. However, due to the increasing volume of information, this number has risen significantly.
2. Consistency is Key: Sporadic efforts do not yield results. Whether it’s social media posts, Google Ads, or collaborations, maintaining a consistent presence is essential.
3. Multi-Layered Marketing: Don’t put all your eggs in one basket. Diversify your marketing strategies to include both online and offline efforts.
4. Know Your Audience: Understanding where your ideal clients spend their time helps in targeting your marketing efforts effectively.
5. Track and Adapt: Always track your marketing efforts to identify what works and what doesn’t. Adjust your strategies based on this data.
6. Real-World Examples: Hear about the diverse strategies we’ve implemented at our clinic, from sponsoring local events to collaborating with golf clubs and running online ads.
7. Impactful Messaging: Your marketing message should resonate with the needs and desires of your clients. Avoid jargon and focus on the benefits they seek.
8. Learn from Failures: Don’t be afraid to fail. Each failure is a learning opportunity that brings you closer to success.

Remember, being visible in your community and online is not just about putting up a flyer or posting on social media sporadically. It’s about showing up consistently, understanding your audience, and adapting your strategies to stay ahead. Thank you for joining me today, and I look forward to our next episode where we’ll dive deeper into offline marketing strategies.

Resources:

• BUY YOUR TICKET TO CLINIC GROWTH LIVE https://events.thrive-businesscoaching.com/preregoct
• Join this months FREE masterclass https://join.thrive-businesscoaching.com/masterclass-registration
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb

This podcast is sponsored by HMDG a physiotherapy, Chiropractic, and Allied Health specialist Marketing agency.

Chapters

1. Introduction (00:00:00)

2. Welcome to the Treat Your Business Podcast (00:01:44)

3. How Visible Are You? (00:02:30)

4. Consistency in Marketing (00:04:10)

5. Personal Anecdote: Website Downtime (00:07:16)

6. Identifying Your Ideal Clients (00:10:48)

7. The Importance of Effective Messaging (00:14:06)

8. Adapting to Market Changes (00:17:58)

9. Real-World Marketing Strategies (00:19:37)

10. Visibility as Currency (00:21:30)

11. Upcoming Webinar Invitation (00:23:18)

12. Conclusion and Call to Action (00:23:34)