Turn The Page – Episode 341D – Ian Rogers

Turn the Page Podcast

#Syosset Public Library - Librarians #Turn The Page #Books #Arts #Podcasting Education #Cinema

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

19 days ago 35:29

MP3•Episode home

Award-winning author Ian Rogers stopped by to chat with Jenn about his work, including EVERY HOUSE IS HAUNTED, a collection of horror stories that has been optioned by Sam Raimi, and SYCAMORE, a gripping work of supernatural noir.

101 episodes

Turn the Page Podcast

Turn The Page – Episode 341D – Ian Rogers

Turn the Page Podcast

published 19 days ago

MP3•Episode home

101 episodes

#Syosset Public Library - Librarians #Turn The Page #Books #Arts #Podcasting Education #Cinema

All episodes

Turn the Page Podcast

1
Turn The Page – Episode 343E – Owen King & Jesse Kellerman 27:27

5 days ago27:27

27:27

Owen King and Jesse Kellerman stop by to discuss their graphic novel collaboration SELF HELP, a sun-soaked California noir with gorgeous visuals courtesy of Marianna Ignazzi.

Turn the Page Podcast

1
Turn The Page – Episode 343D – Sarah Harman 14:49

5 days ago14:49

14:49

Sarah Harman introduces us to an unlikable main character who tells us that ALL THE OTHER MOTHER’S HATE ME. This is a fun mystery/thriller with a lot of heart.

Turn the Page Podcast

1
Turn The Page – Episode 343C – Cynthia Pelayo 21:58

5 days ago21:58

21:58

Briar is caught in a world of grief and fairytales after she loses her mother. Meanwhile a serial killer stalks the city of Chicago, just waiting for the moment to claim Briar as his next victim.

Turn the Page Podcast

1
Turn The Page – Episode 343B – Emily Carpenter 23:43

6 days ago23:43

23:43

A restauranteur moves her family to an idyllic Georgia town to start over after COVID sinks her life’s dream. Of course, it proves too good to be true in Emily Carpenter’s GOTHICTOWN.

Turn the Page Podcast

1
Turn The Page – Episode 343A – Katy Hays 28:22

6 days ago28:22

28:22

Katy Hays’ The Cloisters was one of Jenn’s fave books of 2022. This year, Katy is back to discuss what will surely be one of her faves of 2025– SALTWATER, a thriller about an opulent family retreat to Italy threatened by old secrets.

Turn the Page Podcast

1
Turn The Page – Episode 342E – Karissa Chen 32:34

12 days ago32:34

32:34

Evelyn chats with Karissa Chen about HOMESEEKING, an epic and intimate tale of one couple across sixty years as world events pull them together and apart, illuminating the Chinese diaspora and exploring what it means to find home far from your homeland.

Turn the Page Podcast

1
Turn The Page – Episode 342D – Xenet Aliu 20:05

12 days ago20:05

20:05

A refreshing blend of late 90’s nostalgia and complicated family dynamics makes a beautiful read. In EVERYBODY SAYS IT’S EVERYTHING, Xenet Aliu introduces us to Drita and Pete, Albanian twins adopted by Italian American parents who find themselves in a quest for identity and each other in the shadow of the war in Kosovo.…

Turn the Page Podcast

1
Turn The Page – Episode 342C – Deanna Raybourn 27:03

12 days ago27:03

27:03

Billie, Natalie, Helen and Mary Alice are out of retirement and back to killing in KILLS WELL WITH OTHERS, Raybourn’s follow up to KILLERS OF A CERTAIN AGE.

Turn the Page Podcast

1
Turn The Page – Episode 342B – Edo van Belkom 30:34

13 days ago30:34

30:34

Author Edo van Belkom stopped by to discuss his incredible body of work, including WOLF PACK, a YA series from the earlier aughts that got a TV adaptation 20 years later! See more here .

Turn the Page Podcast

1
Turn The Page – Episode 342A – Olivia Waite 20:02

13 days ago20:02

20:02

Jenn chats with Olivia Waite about MURDER BY MEMORY, a delicious little cozy sci-fi mystery featuring an interstellar generation ship, a detective who wakes up in the wrong body, and a whole lot of knitting. Check it out!

Turn the Page Podcast

1
Turn The Page – Episode 341D – Ian Rogers 35:29

19 days ago35:29

35:29

Turn the Page Podcast

1
Turn The Page – Episode 341C – Alexandra Kennington 26:00

19 days ago26:00

26:00

Get ready for a fast paced wintery mix of fantasy, romance and betrayal! Alexandra Kennington chatted with us about BLOOD BENEATH THE SNOW, a hot new Romantasy set in a cold climate that will leave you thirsty for the next installment.

Turn the Page Podcast

1
Turn The Page – Episode 341B – Nikki Jarden and Laurette Klier 28:24

20 days ago28:24

28:24

Anyone who has seen a loved one succumb to dementia knows how difficult it is. Jarden and Klier stopped by to talk about Mirador magazine, Nana’s books and the need for accessible dementia friendly literature.

Turn the Page Podcast

1
Turn The Page – Episode 341A – Matt Kracht 23:05

20 days ago23:05

23:05

Birds! They’re the WORST! At least if you ask the cranky narrator of Matt Kracht’s DUMB BIRD GUIDES. Matt flew in to chat about how the marriage of art and an in-joke on Tumblr brought us these hilarious guides, including the newest one, WORST BIRDS EVER!

Turn the Page Podcast

1
Turn The Page – Episode 340D – Gillian McAllister 19:09

26 days ago19:09