Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Content provided by Michael Janda and Brad Hussey, Michael Janda, and Brad Hussey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Janda and Brad Hussey, Michael Janda, and Brad Hussey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 20: From Generalist to Specialist: The Art of Niching Down for Creative Entrepreneurs
Manage episode 435169001 series 3567352
Content provided by Michael Janda and Brad Hussey, Michael Janda, and Brad Hussey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Janda and Brad Hussey, Michael Janda, and Brad Hussey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is finding the right niche the secret to thriving as a creative entrepreneur? In this episode of Two Pixels Off, hosts Mike Janda and Brad Hussey tackle the big question: Should you niche down your business to stand out in a crowded market? Whether you say "niche" or "niche," this episode will help you understand the importance of narrowing your focus to improve your marketing and business strategy.
We explore the benefits and potential pitfalls of niching down, how to research and validate your target market, and why being specific can give you a competitive edge. Brad and Mike also share real-world examples, including a humorous yet insightful discussion on targeting barbecue restaurants. Plus, discover how you can manage multiple niches without diluting your efforts.
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
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Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
*******
Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
*******
Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity
21 episodes
Share
Manage episode 435169001 series 3567352
Content provided by Michael Janda and Brad Hussey, Michael Janda, and Brad Hussey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Janda and Brad Hussey, Michael Janda, and Brad Hussey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is finding the right niche the secret to thriving as a creative entrepreneur? In this episode of Two Pixels Off, hosts Mike Janda and Brad Hussey tackle the big question: Should you niche down your business to stand out in a crowded market? Whether you say "niche" or "niche," this episode will help you understand the importance of narrowing your focus to improve your marketing and business strategy.
We explore the benefits and potential pitfalls of niching down, how to research and validate your target market, and why being specific can give you a competitive edge. Brad and Mike also share real-world examples, including a humorous yet insightful discussion on targeting barbecue restaurants. Plus, discover how you can manage multiple niches without diluting your efforts.
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
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Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
*******
Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
*******
Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity
21 episodes
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Similar to Two Pixels Off
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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