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Episode 106: Building a Robust Business
Manage episode 204403126 series 2286904
Strong community. Strong clients. Strong staff.
Weak business?
An anti fragile business is one that grows while others are failing. Antifragility doesn't simply mean avoidance of problems; it means using problems to diversify and grow.
One of the first questions I ask gym owners when they book their free call is, "What are your revenue streams?" The vast majority still make most of their money selling group fitness classes: the service with the highest turnover, lowest ARM and least predictability. When clients take a month off in the summer, the business suffers. When clients overspend at Christmas, the business suffers.
The opposite of fragility isn't strength; it's robustness. It's diversification. In this talk from the 2017 Two-Brain Summit, I start by introducing the opportunity and necessity of giving clients a choice of how they train.
973 episodes
Manage episode 204403126 series 2286904
Strong community. Strong clients. Strong staff.
Weak business?
An anti fragile business is one that grows while others are failing. Antifragility doesn't simply mean avoidance of problems; it means using problems to diversify and grow.
One of the first questions I ask gym owners when they book their free call is, "What are your revenue streams?" The vast majority still make most of their money selling group fitness classes: the service with the highest turnover, lowest ARM and least predictability. When clients take a month off in the summer, the business suffers. When clients overspend at Christmas, the business suffers.
The opposite of fragility isn't strength; it's robustness. It's diversification. In this talk from the 2017 Two-Brain Summit, I start by introducing the opportunity and necessity of giving clients a choice of how they train.
973 episodes
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