61: A Green Beret and His Shoes

Underdog

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Anthony Aguiniga is a Green Beret and the founder of a shoe company, Woobies. Anthony has a big plan to become the dominant shoe company in the industry. He shares how he overcame alcoholism and a lack of a fulfilled purpose in his career after the military to form the shoe company that he is so passionate about today. In this episode:

Deciding to join the Army
Starting his military career with no desire for infantry to only change his mind a few weeks in
The path to become a Green Beret
Swallowing his pride by leaving an intense career as a Green Beret to attend the fire academy in Dallas
Struggling with alcoholism after the military
Losing a mother to drugs and a father to alcoholism
The creation and motive behind his shoe company, Woobies
Why the name Woobies?
Customer, Customer, Customer – What separates Woobies from the rest of the shoe industry
Anthony’s unlikely admission process to Southern Methodist University MBA program … one of the best business schools in the country
Finding his confidence in an academic setting through his entrepreneur experience
Biggest challenge – sustaining his lean business model while gaining market share

You can follow Anthony on Instagram at @anthony_aginuiga and @woobiesshoes.

88 episodes

#Adversity #Fight #Hope #Nevergiveup #Perseverance #Fitness #Scott Kujak #Self-Improvement