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EP 34: #BeCowboy with Kosha Irby

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Content provided by Casey Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Casey Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kosha Irby, CMO at the Professional Bull Riders (PBR), joined Mike Evenson on episode 34 of the Unobstructed podcast. Kosha has 18+ years of cross-functional experience in global live event marketing, professional sports, NCAA Intercollegiate Athletics, brand development, integrated sales, touring logistics and more.

They discussed the PBR’s 2020 journey, the decision to double-down on content, embracing 2nd and 3rd screens, reimagining the in-venue experience, multi-tasking fans, the #BeCowboy mentality, silent discos and much more!

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  continue reading

42 episodes

Artwork
iconShare
 
Manage episode 286033864 series 2884509
Content provided by Casey Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Casey Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kosha Irby, CMO at the Professional Bull Riders (PBR), joined Mike Evenson on episode 34 of the Unobstructed podcast. Kosha has 18+ years of cross-functional experience in global live event marketing, professional sports, NCAA Intercollegiate Athletics, brand development, integrated sales, touring logistics and more.

They discussed the PBR’s 2020 journey, the decision to double-down on content, embracing 2nd and 3rd screens, reimagining the in-venue experience, multi-tasking fans, the #BeCowboy mentality, silent discos and much more!

Quick links:

  continue reading

42 episodes

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