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A Guide to Bringing Data to your CFO Conversations on Digital Shelf Investments, with Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thompso
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Manage episode 375461467 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The digital shelf is a part of the business that can have tremendous impact on both the top and bottom line, but also an area that still requires considerable investment to realize the full value potential. That makes your relationship with your finance business partner intensely critical for you to get both the flexibility and the support you need to build for efficiency and performance, with agility. Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thompson joined the podcast to unveil the key findings from some new research on how digital shelf leaders are collecting the right data to demonstrate value realization, not just value targeting, in order to secure budget flexibility and a omnichannel view of the true impact of your digital shelf investments.
…
continue reading
278 episodes
MP3•Episode home
Manage episode 375461467 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The digital shelf is a part of the business that can have tremendous impact on both the top and bottom line, but also an area that still requires considerable investment to realize the full value potential. That makes your relationship with your finance business partner intensely critical for you to get both the flexibility and the support you need to build for efficiency and performance, with agility. Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thompson joined the podcast to unveil the key findings from some new research on how digital shelf leaders are collecting the right data to demonstrate value realization, not just value targeting, in order to secure budget flexibility and a omnichannel view of the true impact of your digital shelf investments.
…
continue reading
278 episodes
All episodes
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