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A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited

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Manage episode 376060006 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With budgets tighter and pressure on profitability increasing, the decision on if, when, and how to execute a direct to consumer strategy is ever more challenging and fraught. We invited Carina McLeod, CEO and Founder of Ecommerce Nurse Limited, on the podcast to give us a health check on DTC, and how brands are adjusting their strategies in this next decade of the digital shelf.
  continue reading

263 episodes

Artwork
iconShare
 
Manage episode 376060006 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With budgets tighter and pressure on profitability increasing, the decision on if, when, and how to execute a direct to consumer strategy is ever more challenging and fraught. We invited Carina McLeod, CEO and Founder of Ecommerce Nurse Limited, on the podcast to give us a health check on DTC, and how brands are adjusting their strategies in this next decade of the digital shelf.
  continue reading

263 episodes

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