Experience strategy

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3M ago 27:23

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S02E09 (#319). A linkshow. James and Per discuss two articles that have caught their attention. The articles in this episode are about pragmatic discovery; delivering value to projects, and how UX Strategy should focus on, understand, and design, across all touchpoints, for the users – Experience strategy.

Article one is Don’t get stuck in discovery with insights no one asked for by Martin Sandström.

“What we should focus our attention on is less about solving the right problem and more, way more, about how we can bring value to the project.”

Article two is UX Strategy – What is it? by Eddie Rich.

“Experience Strategy is a vision and evolving long-term plan of outcomes to align every customer touchpoint with your brand position, as part of the business strategy.”

(Listening time: 27 minutes, transcript)

References:

Full transcript for this episode
Article 1: Don’t get stuck in discovery with insights no one asked for
- By Martin Sandström
  - Website: https://martinsandstrom.com/
  - LinkedIn: https://www.linkedin.com/in/dointeraction/
Article 2: UX Strategy – What is it?
- By Eddie Rich
  - LinkedIn: https://www.linkedin.com/in/eddierich/
  - Threads: @its_eddie_rich
Episode 88: Jared Spool UX Strategy
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