EP 12. Harmonising B2B Sales and Marketing (our most listened-to episode!)

We Do B2B

Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance. Witness how, through the strategic implementation of Seismic, OfficeMax has created a symphony of synchronised efforts that not only bolster sales but also forge a dynamic customer experience.
This episode explores:
- Insights into the alchemy between sales and marketing
- The power of personlised, automated collateral
- A harmonious partnership of revenue enablement and brand awareness
- Bridging the gap between sales and marketing teams
- Growth potential and seamless collaboration
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Let’s roll up our sleeves and take on tomorrow together.

Chapters

1. EP 12. Harmonising B2B Sales and Marketing (our most listened-to episode!) (00:00:00)

2. Executing Sales Enablement for B2B Marketing (00:00:05)

3. Enhancing Sales and Marketing Alignment (00:11:59)

4. Marketing and Sales Collaboration (00:17:13)

5. Sales Enablement and Marketing Alignment (00:22:25)

6. B2B Growth and Community Building (00:35:19)