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EP 5. How to Pitch a Brand Refresh with Shannon Bayliss
Manage episode 376713022 series 3498409
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If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that band aid.
Here's what you'll learn:
1. Setting the Course: How to kickstart your brand refresh with a strategic roadmap.
2. Everyone in the Driver's Seat: Why hearing from your brand's founders and decision-makers is a game-changer.
3. Build Trust: Learn how to make a strong case for your brand refresh that everyone can believe in.
4. Work with Sales: Discover why teaming up with the sales crew is a smart move to make your brand work better.
5. What to Keep, What to Change: We'll help you decide what parts of your brand to keep, tweak, or redo.
6. Use Tools and Data: Explore how data and special tools can help you make smart creative choices.
7. Fact-Powered Creativity: See how facts and numbers can make your creative ideas shine.
8. Keep the Wheels Turning: Understand that a brand refresh is an ongoing journey and be prepared to adjust and improve as needed.
9. No Need to Rush: Take your time, don't hurry. Make sure your brand refresh fits your bigger plan.
Dale on LinkedIn
Shannon on LinkedIn
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Chapters
1. EP 5. How to Pitch a Brand Refresh with Shannon Bayliss (00:00:00)
2. Brand Refresh in B2B Marketing (00:00:05)
3. Brand Codes and Rebranding Importance (00:11:12)
4. Balancing Creativity, Realism, and Sales (00:21:12)
5. Growing NZ's B2B Marketing Community Together (00:33:08)
24 episodes
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