EP 17. The Surprising Implications of AI for B2B Leaders

We Do B2B

Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacies of B2B marketing. Tatyana's extraordinary transition from the halls of academia into the forefront of tech innovation sheds light on the essential understanding of human behavior that's vital for creating technologies that connect with users on a deeper level. Our conversation at Southern SaaS 2024 peels back the layers on how AI tools like ChatGPT are evolving but also touches on the need for domain-specific knowledge to address the "hallucination problems" that can arise when AI is left unanchored.
Leadership in the era of AI integration takes center stage in our next segment, as we discuss the evolution from data-centric strategies to a more empathetic approach. This era demands that leaders not only understand the data but also harness AI as a tool that complements human empathy and emotional intelligence. Marketers, take note: as AI replicates past data, there's an irreplaceable need for the human touch—intuition and creativity that craft messages resonating with authenticity and genuine human connection.
As we wrap up, the spotlight shines on the imperative of embedding kindness into AI and the influence of purpose-led businesses in setting ethical benchmarks. Drawing from her experiences with Salesforce and Dreamforce, Tatyana stresses the importance of selling a vision, not just a product. We also delve into the cultural values that guide AI development and the kindness that transcends cultural differences, leaving us with a shared optimism for the future of AI and human collaboration. So if you're keen to stay at the vanguard of B2B marketing's evolution, tune in, for this is a conversation that is bound to shape perspectives and inspire action.
Connect with Tatyana on LinkedIn:
https://www.linkedin.com/in/tmamut/
Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

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Chapters

1. EP 17. The Surprising Implications of AI for B2B Leaders (00:00:00)

2. Future of AI in B2B Marketing (00:00:05)

3. The Future of Human-Driven Leadership (00:12:36)

4. Cultivating Kindness in AI (00:29:28)

5. B2B Marketing Community Growth Strategy (00:40:56)