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Are Smartphones Changing the Way We Think?
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Wharton Assistant Professor of Marketing Sheri Melumad discusses her new research that shows people are more willing to share information when they do it over their smartphones, how that can provide valuable information for marketers, and how it might be applied to Covid-19 contact tracing.
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Content provided by Wharton Business Daily. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wharton Business Daily or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Wharton Assistant Professor of Marketing Sheri Melumad discusses her new research that shows people are more willing to share information when they do it over their smartphones, how that can provide valuable information for marketers, and how it might be applied to Covid-19 contact tracing.
…
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