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Corporate Sunk Costs: What is Their Impact on a Company's Bottomline?
Manage episode 347289017 series 2152785
Content provided by Wharton Business Daily. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wharton Business Daily or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marius Guenzel, Wharton Assistant Professor of Finance, joins Wharton Business Daily to discuss the "sunk-cost" fallacy, his new research on the topic, and the mistake business leaders make in this area.
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Manage episode 347289017 series 2152785
Content provided by Wharton Business Daily. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wharton Business Daily or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marius Guenzel, Wharton Assistant Professor of Finance, joins Wharton Business Daily to discuss the "sunk-cost" fallacy, his new research on the topic, and the mistake business leaders make in this area.
…
continue reading
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