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Liza Amlani: Retailing and Marketing Your Optical

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Manage episode 417018758 series 2426664
Content provided by Jobson Healthcare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jobson Healthcare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani, principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get new eyewear."

  continue reading

137 episodes

Artwork
iconShare
 
Manage episode 417018758 series 2426664
Content provided by Jobson Healthcare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jobson Healthcare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani, principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get new eyewear."

  continue reading

137 episodes

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